Demand Generation & Business Development Manager

We. Communications; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

We. Communications in London seeks an EMEA Demand Generation Manager to translate proactive growth strategy into measurable programs across Europe, the Middle East and Africa.

You will identify priority prospects, nurture them with targeted content, and convert campaigns into engaging emails and social posts that generate meetings and revenue across EMEA. Fluency in English is required; German is preferred.

Qualifications

• Strong experience in B2B outreach and demand generation.
• Experience across multiple markets and cultures.
• Fluent English; German preferred.

Responsibilities

• Support the proactive growth program across EMEA.
• Develop prospect lists and nurture strategies.
• Manage CRM hygiene and track progress.
• Coordinate outreach for events and webinars.
• Conduct LinkedIn research and relationship mapping.

Skills

Business development

Demand generation

Stakeholder management

English fluency

German preferred

Job description

As part of one of the largest independent strategic communications agencies in the world — with 22 offices globally and more than 1,200 people — our UK team brings together deep sector expertise, diverse thinking and creative problem-solving to help brands lead through complexity. With roots in technology, innovation and societal change, we’ve spent decades at the intersection of technology and humanity — bridging the gap between what businesses create and how people experience those creations.

In a world defined by relentless change — from rising expectations and widening inequalities to disruptive technology and constant noise — even the strongest organisations can struggle to be heard. That’s where We. comes in. What sets us apart isn’t just what we do, but how we do it. We thrive where disciplines intersect — when social impact meets youth engagement, technology meets science, or corporate reputation meets health — and our teams are designed deliberately with this in mind.

For 40 years, We. has shown the power of working together. In the UK, we carry that spirit forward every day — challenging assumptions, applying innovation and helping organisations find clarity, relevance and growth in an ever-evolving world.

When you join We., you will find compelling work, global partnerships, worthwhile professional development, outstanding benefits and the opportunity to make a difference. We value those who share our belief in the power of change, discovery and innovation. We invest in our future by creating an open and welcoming workplace full of bright, skilled and determined people.

In London, We. is committed to a hybrid working model, supporting a working arrangement with at least two days in the office per week, Tuesday and Thursday. This approach enables us to nurture a culture of collaboration, flexibility, and inclusivity.

ABOUT THE ROLE

The EMEA Demand Generation Manager will work closely with regional MDs and BD leads to help run and advance We.'s EMEA proactive growth program. This is a critical role is moving forward We.'s proactive growth strategy, turning this into a consistent, action-focused programme across the region.

The Manager will support We.'s EMEA businesses in identifying, researching, engaging and nurturing priority prospects, moving them through the funnel to generate meetings and unlock revenue opportunities. The ideal candidate will have strong content development abilities, with a need to turn thought leadership and marketing campaigns into engaging email and social media to grab the attention of prospective clients across EMEA markets.

We are also looking for a solid level of professional experience, strong EMEA agency landscape understanding and a focus on action and moving projects forward. The candidate will be comfortable managing multiple workstreams at once, working across languages and cultures, and creating the structure and visibility needed to keep demand generation efforts moving in a region where processes are still evolving.

RESPONSIBILITIES

• Support the agency’s proactive growth program, partnering directly with the EMEA Head of Growth to translate proactive strategy into clear actions, workstreams and measurable progress.
• Partner with We.’s sector and service teams on priority proactive targets, helping maintain focused prospect lists, establish next steps and ensure activity continues moving forward across each team’s highest-priority accounts.
• Conduct desktop research on priority prospects to develop discovery documents, company and executive profiles, competitive context and other materials that help teams better understand prospective clients and identify opportunities for engagement.
• Help develop and manage prospect nurture strategies, identifying relevant moments, agency content, research, events, news and relationship opportunities that provide meaningful reasons to stay connected with prospects over time – with a goal of generating meetings and unlocking revenue.
• Support proactive outreach tied to agency initiatives, including research and thought leadership launches, owned events, webinars, executive engagement, happy hours and other relationship-building programs.
• Manage proactive prospect tracking and CRM hygiene, ensuring target accounts, contacts, relationships, outreach activity, next steps and progress through the funnel are accurately captured and maintained.
• Conduct LinkedIn research and relationship mapping to identify relevant decision-makers, understand existing connections across the agency and uncover potential pathways into priority organizations.
• Project manage proactive activity across teams, maintaining visibility into where priority prospects stand, following up with internal owners and helping ensure agreed-upon actions happen on time.
• Identify timely opportunities for engagement, monitoring company announcements, executive moves, business milestones, industry developments and other signals that could create a natural reason for We. to connect with a prospect.
• Support the agency’s proactive conference and events calendar, helping identify priority conferences and moments, track participation and coordinate prospecting opportunities surrounding key events.
• Support select We.-hosted events and webinars, including prospect identification, invitation lists, outreach tracking, attendance management and post-event follow-up.
• Identify opportunities to strengthen the proactive growth program, recommending new tools, processes, templates, research approaches or operating rhythms that make the program more efficient and effective.
• Languages: Fluent English required and German preferred to effectively support German-speaking markets; additional European languages are a plus.

WHAT SUCCESS LOOKS LIKE

Success in this role means We.'s EMEA demand generation program operates with greater consistency, visibility and momentum. Priority prospects are clearly identified and understood, campaigns are structured and converting, relationships are nurtured over time and sector and senior leads have the structure and support they need to keep opportunities progressing toward meaningful business conversations.

EXPERIENCE & CAPABILITIES

• Strong experience in business development and demand generation (experienced mid level).
• Strong understanding of B2B outreach, content led marketing, and relationship driven business development.
• Ability to work in evolving structures and help bring clarity where processes are still being developed.
• High level of stakeholder management skills and comfort working across multiple markets and cultures.
• Fluent English required and German preferred; additional European languages are a plus.

CULTURE

• Spirited (look for inquisitive employees who will ask questions, challenge and get stuck in)
• Non-hierarchical, open working environment (ability to work in a team, contribute to meetings)
• Social (willing to get involved in agency life and with your peer group)

We. Communications seeks to hire the best talent in the industry. We. Communications is able to sponsor candidates under the UK’s points-based immigration system if a candidate is not eligible to work in the UK under any other visa route. Effective April 2024 new minimum salary thresholds were introduced for roles which require sponsorship. Based on these new thresholds, it is We. Communications’ understanding that this role does not meet the new minimum salary requirements. Sponsorship for this role cannot be offered to candidates. Candidates who possess the right to work in the UK through alternate visa routes or who have no restriction on their right to work in the UK are welcome to apply.

The above Job Description is intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of employees. All new hires may be required to perform duties outside of their normal responsibilities from time to time, as required by the business.