Delegate Sales Executive

Morson Human Resources Limited; Greater London; Hybrid; GBP 33,000 - 35,000; Full time

Job summary

Morson Human Resources Limited is seeking a focused Delegate Sales Executive for a hybrid role in Fulham, West London. You will sell B2B conference passes and VIP passes to senior professionals, balancing inbound and outbound prospecting to hit revenue targets.

You will work with a marketing function to convert leads and develop new business opportunities, earning commission across delegate and VIP pass activity. The role offers hybrid working with three days in the Fulham office.

Qualifications

• Experience in B2B or events sales preferred (1+ year).
• Comfortable with outbound prospecting and inbound leads.
• Strong relationship-building and communication skills.

Responsibilities

• Sell B2B conference delegate passes typically £500–£4,000.
• Manage inbound and outbound leads, about 70% inbound / 30% outbound.
• Identify and engage senior decision-makers, including Marketing Officers and Heads of Marketing.
• Extend VIP passes to C-suite executives and build senior relationships.
• Conduct outreach via phone, email and LinkedIn to generate opportunities.
• Hit individual and event revenue targets and maintain CRM records.

Skills

B2B sales

Outbound sales

CRM

LinkedIn outreach

Communication

Tools

CRM

LinkedIn

Job description

Delegate Sales Executive

Location: Fulham, West London
Working Pattern: Hybrid - 3 days per week in the office
Salary: £33,000-£35,000 + £50,000+ OTE
Sector: Life Sciences or Insurance Technology

The Role

We are looking for ambitious and commercially driven Delegate Sales Executives to join a growing events business, with opportunities available across both Life Sciences and Insurance Technology.

This is a B2B conference sales role focused on selling delegate passes to senior professionals and decision-makers attending high-profile international events. Delegate passes typically range from £500 to £4,000, alongside complimentary VIP passes for C-suite executives.

You will take ownership of your event’s commercial target, working with a strong marketing function to convert inbound leads while also proactively developing new business opportunities.

Key Responsibilities

• Sell B2B conference delegate passes, typically valued between £500 and £4,000.




• Manage a mixture of inbound leads and outbound prospecting, with approximately 70% inbound / 30% outbound activity.




• Identify and engage senior decision-makers, including Marketing Officers and Heads of Marketing.




• Extend complimentary VIP passes to C-suite executives and build relationships with senior prospects.




• Conduct telephone, email and LinkedIn outreach to generate and convert opportunities.




• Build strong relationships with prospects and understand their business needs.




• Work towards individual and event revenue targets.




• Maintain accurate CRM records and manage your sales pipeline effectively.




• Work closely with marketing and other commercial teams to maximise event attendance.




• Earn commission across both delegate sales and VIP/C-suite pass activity.

About You

We’re looking for someone who is:

• Commercially driven, ambitious and target-focused.




• Motivated by earning potential and career progression.




• Confident speaking with senior business professionals.




• Comfortable with outbound sales and proactive prospecting.




• A strong communicator with excellent relationship-building skills.




• Resilient, competitive and motivated by achieving targets.




• Ideally experienced in B2B or events sales for 1+ year.




• From an events, experiences, conference, media or similar commercial sales background.

Sector-specific experience isn’t essential. Attitude, commercial drive and personality are more important than having a long list of sector-specific requirements.

The Events

Depending on the division you join, you’ll work across major international events.

Life Sciences

• Advanced Therapies Europe - Barcelona




• Advanced Therapies Week - San Diego

Insurance Technology

• ITC London




• ITC Europe

The international nature of the events also provides opportunities to attend and experience the events you help sell.

Progression & Package

• £33,000-£35,000 basic salary.




• £50,000+ OTE.




• Tiered commission structure, with higher commission percentages available as you progress through performance targets.




• Hybrid working with 3 days per week in the Fulham office.




• Clear opportunities for internal progression.

The team is currently hiring following two internal promotions into Sponsorship and an internal move into another department, demonstrating the potential to progress into other commercial areas of the business.

Interview Process

The process consists of three stages:

1. Initial interview via Teams.




2. Second Teams interview including a role play.




3. Final on-site interview focused on your interest in the company and role, alongside values and behaviours.