DeFi Marketing Lead

Arbitrum Foundation; United Kingdom; Remote; GBP 70,000 - 100,000; Full time

Job summary

The Arbitrum Foundation is seeking a DeFi Marketing Lead to enhance marketing strategies for DeFi projects on Arbitrum, combining traditional and innovative Web3 techniques. The role requires deep knowledge of the DeFi ecosystem, alongside strong growth marketing and account management experience.

Benefits

Remote first global workforce

Industry-leading healthcare insurance

Home office set-up allowance

Wellbeing allowance

Growth / continuing education allowance

Flexible time off

Company-issued laptop

Qualifications

• 5+ years in growth marketing and account management, with Web2 and Web3-related growth experiences.
• In-depth knowledge of the DeFi and Web3 ecosystem.
• Strong spoken and written English communication skills.

Responsibilities

• Drive marketing growth strategies for partners launching DeFi projects on Arbitrum.
• Lead and conceptualise Web3 incentives growth campaigns.
• Understand partners' needs and craft solutions as a consultant.

Skills

DeFi

Web3

Growth Marketing

Account Management

Communication

Job description

About Arbitrum Foundation

The Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereum’s security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL.

At the Arbitrum Foundation, we value decentralization, innovation, and community. We are committed to shaping the future of decentralized finance and blockchain technology, and we’re looking for passionate individuals to help us build the next generation of the Web.

Your Role

The Arbitrum Foundation marketing team is seeking a DeFi Marketing Lead who can merge marketing strategies with innovative Web3 growth techniques to drive the success of DeFi projects launching on Arbitrum. Your role is central to ensuring the growth and success of the projects you work with to deliver an incremental number of active wallets and successful and retained liquidity. You will provide consultations to our partners and you will also be responsible for running growth campaigns for our partners.

Your Responsibilities

• Drive marketing growth strategies for partners launching DeFi projects on Arbitrum, leveraging Web2 and Web3 marketing & engagement techniques (e.g. social campaigns, creator activations, digital marketing, NFT & tokens, content crossovers, etc).
• Lead and conceptualise Web3 incentives growth campaigns, aligning with the partners' goals.
• Understand partners' needs and craft solutions, serving as a consultant to fuel their growth and successful increase in liquidity
• Work closely with our community, partnership and product marketing teams to drive end-to-end campaigns with message cohesion.
• Maintain open communication with external stakeholders, contributing to their GTM plans, industry research, and problem-solving.
• Create best practices and growth programs to drive results on scale.

What You'll Need

• DeFi and/or Web3 professional experience is highly preferred.
• 5+ years in growth marketing and account management, with Web2 and Web3-related growth experiences.
• In-depth knowledge of the DeFi and Web3 ecosystem.
• Good grasp of DeFi user funnel challenges and cross-platform user journey.
• Effective relationship builder with strong communication skills for our partners.
• Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.
• Be able to work across time zones with global partners.
• Strong spoken and written English communication skills.

Arbitrum Foundation Perks

The Arbitrum Foundation's benefits program is designed to prioritize the health and well-being of you and your family. Our comprehensive compensation package offers a range of benefits for all full-time employees:

- Remote first global workforce

- Industry-leading healthcare insurance

- Home office set-up allowance

- Wellbeing allowance

- Growth / continuing education allowance

- Flexible time off

- Company-issued laptop

The Arbitrum Foundation is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. The Arbitrum Foundation is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

If you believe you're a strong candidate but don’t meet every requirement listed in the job description, we still encourage you to reach out. We’d love the opportunity to connect and explore how you could be a great fit for the role.

Learn More about The Arbitrum Foundation

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