Dealer Principal- Kia Leeds

D.M.Keith Ltd; Leeds; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

World class training

30 days annual leave

Preferential servicing rates

Eye tests contribution

Cycle to work

Long service awards

Job summary

D.M.Keith Ltd in Leeds is seeking an experienced Dealer Principal to lead our Kia Leeds operation. You will drive top‑quality customer service, manage the sales team, and liaise with the Board and Group Managers to improve profitability.

The role offers world-class training, a structured career path within a family‑owned dealership, and an industry-leading package with progressive opportunities. Applicants should be ambitious, data‑driven, and ready to uphold our Values of Fit, Fun, Family and

Qualifications

• We are seeking a seasoned automotive professional with a passion for innovation and excellence in Dealer Principal.
• Proven ability to analyse data and evidence successes and improvement areas using Microsoft Excel.
• Autonomous, results oriented and capable of leading from the front.

Responsibilities

• Lead the Leeds Kia dealership with a focus on profitability and customer service.
• Liaise confidently with the Board of Directors and Group Managers on performance.
• Analyse dealership data in Excel to evidence improvements and tracking.
• Drive initiatives to increase profitability and performance across the site.

Skills

Leadership

Profitability analysis

Excel

Strategy

Tools

Excel

Job description

Leeds, United Kingdom | Posted on 18/09/2026

• Salary Competitive- To be discussed at interview stage
• City Leeds
• Province West Yorkshire
• Country United Kingdom
• Postal Code LS12 6HG

Job Description

We are recruiting for aDealer Principalto join the team our team at Kia Leeds.

This is a fabulous opportunity to join a family run business in the AM top 50 and represent one of our fantastic manufacturer partners. We are looking for ambitious and driven individuals who are passionate in providing world-class customer service. This role comes with a very competitive salary.

About the Business

Our business started over 60 years ago and has been in the same family ever since. From our very humble beginnings, we have grown to be in the top 50 car dealers in the country. Across our 26 businesses we have a stable workforce of over 600 people, many of whom have been with us for years. We are always on the lookout for nice, genuine people who genuinely care about our customers and have a can-do attitude.

Our recruitment philosophy is that we recruit for attitude and train for skills, which means that although we’re often looking for specific technical skills, if you like working with customers and you are attracted by ourFamily Values of Fit, Fun, Family and Fearless, you’ll fit in well here and we’d like to hear from you even if you have no experience of the automotive industry.

We offer manufacture training for product knowledge to give you the technical skills you need, and we work with our own world class sales trainer who will give you everything you need to be a “top one percenter”.

We’ll expect you to work hard but in return we’ll offer you an industry leading package, flexible working hours and a real opportunity to progress: we prefer to promote from within and you will see this in every one of our sites. You must possess an outrageous ambition to want to be the best and you won’t let anyone stop you.

About You

We are recruiting for a seasoned automotive professional with a deep-rooted passion for innovation, excellence and extensive experience in the role of Dealer Principal.

This person will lead from the front, innovating and motivating the team at our Leeds dealership. Communication will be an essential skill as the chosen candidate will be expected to confidently liaise with the Board of Directors and Group Managers as well as the colleagues on site.

The right candidate for this role will be proficient and confident in Microsoft office packages including Excel, using this as a tool to analyse and evidence the successes and areas for improvement within the dealership. This person will be detail and result oriented, with a proven ability to increase profitability and performance.

The right candidate will be confident in their autonomy, and be looking for a role in which they can really make a difference, as well as a role in which they can build their success and career alongside our thriving company.

If you think you have the skills and determination needed to help a well-established Dealership group thrive, then we would love to hear from you!

What we offer

• World class training provided from our own trainer and our brand partners.
• 30 days annual leave inclusive of 8 bank holidays, increasing with length of service.
• Preferential rates for servicing and repairs on your family and friend’s cars.
• £25 contribution to eye tests.
• Cycle to work scheme.
• Long Service Awards.

You must hold a current valid clean driving license.

Hours

Working hours will be:Mon- Friday 9.00am - 6.00pm

Saturdays when required to meet business needs

We are an equal opportunity employer. We are committed to creating an inclusive environment for all employees and do not discriminate on the basis of race, ethnicity, gender, age, national origin, religion, disability or other characteristics.