Dealer Marketing Executive

Changan UK R&D Centre Limited; Birmingham; On-site; GBP 32,000 - 42,000; Full time

Job summary

Changan UK R&D Centre Limited is seeking a Dealer Marketing Executive to support the dealer network across the North and South regions, ensuring marketing execution is brand-aligned and effective.

You will work with Zone Managers to optimise spend, deliver high-quality dealer support, and drive enquiries, footfall and retail performance through local campaigns and reporting.

Qualifications

• Strong communication and relationship-building skills.
• Proactive, organised, and able to manage multiple dealer requests efficiently
• Good understanding of digital and offline marketing channels
• Ability to analyse performance data and translate insights into action
• Detail-oriented with strong brand and quality awareness
• Collaborative mindset, working effectively with internal teams and external partners
• Customer-centric, solution-focused, and commercially minded

Responsibilities

• Act as a primary marketing contact for dealers, providing guidance, best practice support, and day-to-day assistance.
• Manage dealer calls, requests, and enquiries in a timely, professional, and solutions-focused manner.
• Build strong relationships with Zone Managers to understand dealer needs, challenges, and performance priorities.
• Work alongside the dealer marketing agency to plan, deliver, and optimise local marketing campaigns across digital and offline channels.
• Support dealers with campaign planning, co-funding requests, asset usage, and local adaptations of national activity.
• Ensure all dealer marketing aligns with brand standards, national campaigns, and compliance requirements.
• Track and review dealer marketing performance, identifying areas for improvement and recommending optimisations.
• Provide regular reporting, insights, and guidance to help dealers maximise ROI and improve local market impact.
• Monitor marketing spends across regions to ensure effective budget utilisation and value for money.
• Coordinate marketing activity between HQ teams, the dealer marketing agency, and dealer partners to ensure smooth execution.
• Maintain marketing documentation, calendars, and activity trackers to support organised, transparent operations.
• Support the rollout of new marketing initiatives, tools, and training for the dealer network.

Skills

Strong communication

Relationship-building

Digital marketing

Campaign planning

Analytics

Brand compliance

Cross-functional collaboration

Customer-centric

Tools

CRM systems

Google Analytics

Campaign tools

Job description

The Dealer Marketing Executive supports the dealer network across the North and South regions, ensuring consistent, effective, and brand-aligned marketing execution. Working closely with Zone Managers, this role is focused on improving local marketing performance, optimising spend, and delivering high-quality support to dealers to drive enquiries, footfall, and overall commercial performance.

Key Skills & Attributes

• Strong communication and relationship-building skills
• Proactive, organised, and able to manage multiple dealer requests efficiently
• Good understanding of digital and offline marketing channels
• Ability to analyse performance data and translate insights into action
• Detail-oriented with strong brand and quality awareness
• Collaborative mindset, working effectively with internal teams and external partners
• Customer-centric, solution-focused, and commercially minded

Value This Role Brings

• Improves dealer marketing performance and consistency across regions
• Ensures local marketing spend is used effectively and aligned to commercial goals
• Strengthens collaboration between HQ, agencies, and the dealer network
• Enhances customer engagement, enquiries, and retail performance at the dealer level

Dealer Support & Relationship Management

• Act as a primary marketing contact for dealers, providing guidance, best practice support, and day-to-day assistance.
• Manage dealer calls, requests, and enquiries in a timely, professional, and solutions-focused manner.
• Build strong relationships with Zone Managers to understand dealer needs, challenges, and performance priorities.

Marketing Execution & Campaign Support

• Work alongside the dealer marketing agency to plan, deliver, and optimise local marketing campaigns across digital and offline channels.
• Support dealers with campaign planning, co-funding requests, asset usage, and local adaptations of national activity.
• Ensure all dealer marketing aligns with brand standards, national campaigns, and compliance requirements.

Performance Monitoring & Optimisation

• Track and review dealer marketing performance, identifying areas for improvement and recommending optimisations.
• Provide regular reporting, insights, and guidance to help dealers maximise ROI and improve local market impact.
• Monitor marketing spends across regions to ensure effective budget utilisation and value for money.

Process Management & Coordination

• Coordinate marketing activity between HQ teams, the dealer marketing agency, and dealer partners to ensure smooth execution.
• Maintain marketing documentation, calendars, and activity trackers to support organised, transparent operations.
• Support the rollout of new marketing initiatives, tools, and training for the dealer network.