Data Team Lead

KnoWho; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

KnoWho in London, largely remote, seeks a Senior Data Lead to unite data, technology, media, creative and brand to solve client challenges and fuel growth.

You’ll lead strategic thinking across integrated data-led programmes, mentor a growing strategy and data team, and influence senior stakeholders while shaping the agency’s future direction.

Qualifications

• Senior strategy experience within a creative, digital, media or integrated agency.
• Ability to connect data, technology, media, creative and brand together.
• Move comfortably between highly technical conversations and high-level commercial discussions.
• Experience developing strategic propositions, frameworks and methodologies.
• Strong commercial awareness with growth, pitches and client development.

Responsibilities

• Lead the agency's strategic thinking across integrated, data-led client programmes.
• Turn complex audience, behavioural and business data into clear, compelling strategic direction.
• Connect teams across data, technology, media, creative, UX and brand, ensuring insights translate into impactful work.
• Build trusted relationships with senior client stakeholders, including CMOs, CTOs and other C-suite leaders.
• Lead strategic workshops, pitches and senior client presentations, bringing clarity and authority to complex challenges.
• Develop and evolve the agency's strategic frameworks, methodologies and ways of working.
• Identify opportunities to strengthen the agency's proposition, open up new areas of growth and contribute to new business.
• Mentor and develop a growing strategy and data team, creating an environment where curiosity, challenge and great thinking are encouraged.
• Bring a strong external perspective to the board, keeping the agency ahead of changes in technology, consumer behaviour and the wider marketing landscape.
• Help define where the agency goes next - not simply delivering the strategy, but helping shape the business behind it.

Skills

Strategic thinking

Integrated agency experience

Data & tech literacy

Stakeholder influence

Mentoring & leadership

Growth mindset

Commercial awareness

Executive communication

Curiosity about tech & culture

Job description

Senior Data Lead - Leading Digital & Tech Agency

Location: London based - (largely remote)

Travel: Manchester once a month

We're working with a leading digital and technology agency to appoint a Data Lead who can bring together data, technology, media, creative and brand to solve complex client challenges and drive meaningful business growth.

This is a genuine senior-level opportunity for an experienced strategist who can operate at the highest level with clients, whilst also helping shape the agency's proposition, culture and future direction.

You’ll sit at the intersection of intelligence, creativity and technology - turning audience and commercial insight into strategies that influence everything from brand and communications through to digital experiences, media and customer journeys.

What You'll Be Doing

• Lead the agency's strategic thinking across integrated, data-led client programmes.
• Turn complex audience, behavioural and business data into clear, compelling strategic direction.
• Connect teams across data, technology, media, creative, UX and brand, ensuring insight translates into impactful work.
• Build trusted relationships with senior client stakeholders, including CMOs, CTOs and other C-suite leaders.
• Lead strategic workshops, pitches and senior client presentations, bringing clarity and authority to complex challenges.
• Develop and evolve the agency's strategic frameworks, methodologies and ways of working.
• Identify opportunities to strengthen the agency's proposition, open up new areas of growth and contribute to new business.
• Mentor and develop a growing strategy and data team, creating an environment where curiosity, challenge and great thinking are encouraged.
• Bring a strong external perspective to the board, keeping the agency ahead of changes in technology, consumer behaviour and the wider marketing landscape.
• Help define where the agency goes next - not simply delivering the strategy, but helping shape the business behind it.

About You

You’ll be an experienced strategist with a genuinely integrated perspective. You don’t need to be a data scientist, but you do need to be comfortable using data and technology to inform strategic thinking and challenge conventional approaches.

Ideally, you’ll have:

• Senior strategy experience within a creative, digital, media or integrated agency environment.
• A strong understanding of how data, technology, media, creative and brand work together.
• The ability to move comfortably between highly technical conversations and high-level commercial discussions.
• Experience developing strategic propositions, frameworks and methodologies rather than simply responding to briefs.
• Strong commercial awareness and a track record of contributing to growth, pitches and client development.
• The confidence and gravitas to influence senior stakeholders and challenge clients when needed.
• Experience leading, mentoring and developing strategy teams.
• A naturally curious mindset and a genuine interest in emerging technology, culture, consumer behaviour and the future of marketing.
• The ability to simplify complexity and turn intelligence into ideas that people can actually act on.

Why This Role?

This is an opportunity to take a genuine leadership position within an ambitious, forward-thinking digital agency.

You’ll have the autonomy to shape the strategic function, influence the agency at board level and work with some seriously ambitious clients - while operating at the point where data, creativity and technology come together - For the right person, this isn’t simply the next step in a strategy career. It’s an opportunity to help define what an agency's strategy offering looks like in the next generation of digital and technology-led marketing.

If you're an integrated thinker who can blend commercial thinking, data and imagination - and you're ready to have a genuine influence on both clients and the agency itself - we'd love to hear from you.