Data Manager - Customer Data & Analytics

Morrisons; Bradford; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

15% discount in store

Discount card for family and friends

Annual bonus scheme

Career progression

Generous holiday entitlement

Pension and life assurance

Healthcare benefits

MyPerks discounts

Car allowance

Free parking onsite

Parental leave

Private healthcare

Job summary

Morrisons is seeking a Data Manager - Customer Data & Analytics to lead a team of analysts focused on customer analytics and loyalty data. You will build dashboards, provide regular reporting, and support marketing and commercial decisions with deep insight into customer segments.

You will collaborate with Loyalty, Customer Insight and Data Science teams, guiding loyalty strategy and driving campaign audience planning. This role drives data-led decision making across the business.

Qualifications

• Proven track record using large data sets for customer analytics and insights.
• Ability to translate data into clear, actionable business recommendations.
• Experience leading a small team of analysts and mentoring juniors.
• Comfort with SQL, Excel, and data visualization tools in a retail context.

Responsibilities

• Lead a team of analysts (approx. six) to analyse Morrisons customer data and loyalty data.
• Develop dashboards and regular and ad-hoc reporting to support marketing and commercial decisions.
• Perform campaign audience selection and planning for loyalty initiatives.
• Collaborate with Loyalty, Customer Insight and Data Science teams to guide loyalty strategy.
• Communicate insights to non-technical stakeholders and build confidence in data platforms.
• Play a key role in evolution and implementation of customer segmentations with the Data Science team.

Skills

SQL

Data analysis

Stakeholder communication

Team leadership

Cloud data platforms

Tools

Tableau

Power BI

Google Cloud Platform

Job description

More about the role

We have an exciting opportunity for a Data Manager - Customer Data & Analytics to join our Customer Squad in Hilmore House. In this role, you will work closely with the Loyalty, Customer Insight and Data Science teams.

You will lead a team of analysts to unlock the power of Morrisons’ customer data, including our More Card loyalty data and till transactions. This is a hands‑on role focusing on customer analytics, segmentation, and marketing performance, including improving our understanding of scheme members and the value exchange with the programme.

You will help to guide the strategy of our loyalty scheme, recommend improvements to loyalty mechanics and offers, and inform the development of the proposition. You will also lead the team in providing campaign audience selection and planning for loyalty.

You, and the team you lead, will be responsible for providing regular reporting as well as ad‑hoc analysis in order to support tactical and strategic decision making across the business, with a particular focus on marketing and commercial departments. You'll be responsible for building dashboards, analysing behavioural trends, and delivering structured campaign reviews and optimisation processes.

Alongside this, you will play a pivotal role, working closely with our Data Science team, in the evolution, production, and implementation of customer segmentations.

You will be expected to lead, coach, and develop a team of around six customer insight analysts, helping them grow their skills and focus on work that adds the most value.

The role suits an experienced analyst who's confident with SQL, data visualisation tools like Tableau, and who can bridge the gap between data and non‑technical stakeholders. You will also be expected to regularly use our customer data platform, MoreViu, and build stakeholders’ confidence in their use of the platform.

More about you

• You have a proven track record of using large‑scale loyalty programmes and transaction databases to help keep customers coming back and attract new ones
• You are proficient in SQL, Excel, and data visualisation tools (such as Power BI or Tableau), and are comfortable navigating complex datasets to spot trends
• You have strong communication skills, with the ability to engage, present to, and challenge stakeholders at all levels
• Your are able to turn complex data into clear, straightforward insights
• You are comfortable working with modern cloud data setups, ideally Google Cloud Platform (GCP)
• You have proven experience in data planning or customer insight, ideally within retail, grocery, or a consumer data agency
• You enjoy the fast pace of the grocery market, can handle changing priorities, and are comfortable working even when you do not have all the answers straight away
• You have previous experience managing or leading a team

More about our perks

In return for all your hard work, you will receive:

• 15% discount in store from the day you join us
• Additional 10% discount card for a friend or family member
• Annual bonus scheme
• Career progression and development opportunities
• Generous holiday entitlement
• Market leading pension scheme and life assurance
• Healthcare benefits including Aviva Digital GP
• ‘MyPerks’ giving you discount with over 850 retailers
• Car Allowance
• Free parking onsite
• Enhanced Family, Maternity and Paternity Leave
• Private Healthcare

Alive with activity, our modern Head Office is home to our corporate teams that make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, Morrisons Daily and a subsidised restaurant. We are within commuting distance of Leeds, Manchester and the Yorkshire Dales - and we even have free parking!

At our Head Office you will expect to find supplier showcases, charity fundraising and celebrations all year round for the events that mean the most to our colleagues.

There’s more to our business as it’s fast paced and ever changing, as such we’ve got lots of fresh opportunities for you to play your part in our success. We’d love to meet you!

At Morrisons, we’re proud to be building a team that reflects the diversity of the communities we serve. We want every colleague to feel respected, supported and able to be themselves at work. Different voices, experiences and ways of thinking help us grow and improve and that’s good for our customers too.

We’re always looking for people from all walks of life to join us and bring their talents to our team. Together, we can build a workplace where everyone has the chance to thrive, make a difference and belong.