Data Insights Analyst — Audience & Growth

Rebel Lion Advertising Limited; Greater London, Cardiff; Hybride; GBP 32 000 - 52 000; Plein temps

Avantages offerts par ce poste

25 days annual leave

Private healthcare

Company pension

Laptop provided

Training & progression

Wellbeing support

Flexible working

Office locations in Cardiff & London

Résumé du poste

Rebel Lion Advertising Limited is seeking a data analytics professional to own reporting infrastructure that helps traders optimise faster and clients understand performance. You will work across audience profiling, segmentation data, and platform reporting, turning numbers into a clear story for clients and leadership.

You'll collaborate with media trading and planning teams on campaign performance data and with the Marketing Director on attribution, funnel reporting, and forecasting.

Qualifications

• 1-2 years' experience in a data, analytics, or insight role; media, adtech, or agency background strongly preferred
• Strong Excel/Sheets as standard: pivot tables, lookups, cleaning ugly platform exports, building something reusable rather than a one-off tab
• Confident with HubSpot (or a similar CRM/marketing platform) and comfortable owning reporting infrastructure, not just reading it
• Comfortable building and maintaining dashboards; Looker Studio, PowerBI, Tableau or similar
• Able to translate numbers into a story a client or CEO can act on
• Experience with, or appetite to learn, the tools we use to work out who the audience actually is and what makes them tick
• Profiling and segmentation: Experian Mosaic, CACI (Acorn, Ocean, Paycheck), Kantar TGI, YouGov Profiles, GWI, Acxiom
• Industry currencies and measurement: Route (the UK OOH currency), IPA TouchPoints, Ipsos iris, Comscore, BARB, RAJAR, PAMCo, JICMAIL
• Digital behaviour: GA4, Google Tag Manager, Search Console, Looker Studio; Adobe Analytics useful
• Location and movement data: Huq, Adsquare, Tamoco, Locomizer or similar, particularly relevant to out-of-home
• First-party data: CRM and transactional data, matching and enrichment, working out what a client's own data can and can't tell you
• What matters most is the ability to turn a profile into a media implication, e.g., "this group over-indexes here, at this time, in this mindset, so here's what we should be buying and why"
• Nobody has all of the above. Two or three of them plus real curiosity about the rest is what we're looking for.

Responsabilités

• Build reporting infrastructure that lets traders optimise faster and lets account managers walk into client meetings with a story instead of a spreadsheet
• Work across audience profiling and segmentation data, industry currencies, first-party client data and platform reporting
• Collaborate with media trading and planning teams on campaign performance data
• Work with Marketing Director on HubSpot-based attribution, funnel reporting, and forecasting
• Be in the room when decisions get made and translate numbers into actionable insights

Connaissances

Data analytics

Audience profiling

Excel/Sheets

HubSpot

Looker Studio

PowerBI

Tableau

Storytelling with data

SQL

BigQuery

Outils

Looker Studio

PowerBI

Tableau

Google Analytics 4

BigQuery

Description du poste

Rebel Lion Advertising Limited is seeking a data analytics professional to own reporting infrastructure that helps traders optimise faster and clients understand performance. You will work across audience profiling, segmentation data, and platform reporting, turning numbers into a clear story for clients and leadership.

You'll collaborate with media trading and planning teams on campaign performance data and with the Marketing Director on attribution, funnel reporting, and forecasting.