Data Analytics Specialist: Customer & Marketing Insights

Burberry; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Burberry in London is recruiting a Data Analyst to join the Decision Analytics team within the Data & Analytics function. You will analyse customer behaviour, journeys and commercial performance, delivering actionable insights to support strategic decision-making on a global scale.

You will work with modern data tools such as Databricks, Looker, Snowplow, Tableau and Power BI, collaborating with cross-functional teams to translate data into meaningful business outcomes.

Qualifications

• Bachelor’s degree in a quantitative, scientific, engineering or related discipline.
• Strong SQL or data querying skills with hands-on experience querying, manipulating and validating datasets.
• Strong analytical and problem-solving foundations with the ability to investigate questions, identify patterns and draw evidence-based conclusions.
• Experience delivering data-led analysis or deep-dive investigations on complex topics, working independently and collaboratively to shape clear recommendations.
• Clear written and verbal communication skills to explain analytical findings to non-technical audiences.
• Experience with BI or data visualisation tools such as Looker, Tableau or Power BI is beneficial.
• Exposure to clickstream data, segmentation, cohort analysis, experimentation, forecasting, statistical analysis, commerce, digital or marketing tech is advantageous.

Responsibilities

• Customer & Commercial Analytics: analyse customer behaviour, journeys, and commercial performance to identify opportunities and explain changes in business performance.
• Insight Delivery: extract, manipulate and interpret data to elevate stakeholders beyond BAU reporting for informed decisions.
• Marketing: analyse campaigns, customer touchpoints and behaviour across online and offline channels.
• Clickstream: develop expertise in clickstream and behavioural data to support stakeholders in understanding the digital journey.
• Subject Matter Expertise: apply analytical techniques such as cohort analysis, segmentation, experimentation.
• Delivery Management: prioritise work and ensure day-to-day and project delivery excellence.
• Stakeholder Collaboration: work with stakeholders to understand challenges and communicate insights clearly.

Skills

SQL querying

Data analysis

Stakeholder communication

Education

Bachelor's degree

Tools

Databricks

Looker

Tableau

Power BI

Snowplow

Job description

Burberry in London is recruiting a Data Analyst to join the Decision Analytics team within the Data & Analytics function. You will analyse customer behaviour, journeys and commercial performance, delivering actionable insights to support strategic decision-making on a global scale.

You will work with modern data tools such as Databricks, Looker, Snowplow, Tableau and Power BI, collaborating with cross-functional teams to translate data into meaningful business outcomes.