Data & Analytics Lead - Dashboards & Decision Insight

Reformuk; City of Westminster; On-site; GBP 90,000 - 120,000; Full time

Job summary

Reform UK is seeking an exceptional Data & Analytics Lead to build a best-in-class, organisation-wide data and insight function from the Westminster headquarters. The role spans performance, audience, membership, campaigns and operations to provide decision-ready insights for senior leaders and teams.

The candidate will establish the data stack, definitions, access, dashboards and rhythms to enable timely, automated decision support and cross-functional reporting across Digital, Website,

Responsibilities

• Build the organisation-wide data and insight function
• Map the major data sources, owners, definitions, access rights, reporting rhythms and decision needs across Reform UK, identifying duplication, gaps and areas where information is currently fragmented
• Design and implement a practical data stack that can bring together appropriate information from digital channels, website, search, email, ReformGo, membership, campaigns and other organisational systems
• Establish clear definitions, baselines, targets and data-quality standards so senior leaders are not making decisions from conflicting numbers
• Create a roadmap that moves the organisation from isolated reports and manual extracts towards trusted, timely and increasingly automated decision support
• Build dashboards that drive decisions
• Create intuitive dashboards and scorecards for senior leadership and operational teams, focused on decisions rather than data for its own sake
• Develop role-appropriate views so executives can see the organisation-wide picture while teams can drill into the detail they need to manage performance day to day
• Connect output and activity to outcomes wherever attribution is reasonable, helping teams understand movement from attention to owned relationship, repeat behaviour, membership, participation or other useful actions
• Automate recurring reporting and data preparation where practical, reducing manual effort and increasing the frequency and reliability of insight
• Ensure dashboards show trends, targets and context rather than isolated totals that can easily mislead
• Turn raw data into insight and action
• Produce concise, decision-ready analysis that explains what changed, why it matters, what is likely driving it and what the organisation should do next
• Identify where audiences, members or supporters stop progressing through journeys and work with relevant teams to test improvements
• Create a disciplined test-and-learn framework with hypotheses, success criteria and post-test analysis so the organisation learns systematically rather than anecdotally
• Use segmentation and cohort analysis to uncover meaningful patterns in behaviour
• Embed data-driven decision-making across Reform UK
• Work with the Executive Editor, Director of Operations and other senior stakeholders to establish regular performance and insight reviews that lead to impactful decisions
• Support Website, Video, Social, Communications, Campaigns, Membership, Operations and other teams with practical analysis, helping each function understand its own performance in the wider system
• Challenge weak assumptions and vanity metrics constructively, distinguishing signal from noise and making clear where the evidence is incomplete or attribution is uncertain
• Train colleagues to understand the dashboards and core metrics so data literacy increases throughout the organisation rather than becoming dependent on one analyst
• Own governance, compliance and trust
• Be the internal expert on data governance for the analytics

Job description

Reform UK is seeking an exceptional Data & Analytics Lead to build a best-in-class, organisation-wide data and insight function from the Westminster headquarters. The role spans performance, audience, membership, campaigns and operations to provide decision-ready insights for senior leaders and teams.

The candidate will establish the data stack, definitions, access, dashboards and rhythms to enable timely, automated decision support and cross-functional reporting across Digital, Website,