Data Analyst (UX)

Historic England; Swindon; Hybrid; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Competitive defined benefit pension (8

28 days holiday

Corporate discounts

Free entry to English Heritage sites

Development opportunities

Job summary

Historic England in Swindon is seeking a Data Analyst (UX) to transform user analytics into actionable product insights across our digital channels. You will configure analytics tracking, develop reports and visualisations, monitor feature performance, and ensure accessibility compliance.

You’ll collaborate with Digital Engagement, Marketing and Media to support evidence-led decisions and improve user experience across our digital estate.

Qualifications

• Experience configuring analytics tracking, reports and visualisations.
• Ability to interpret data to deliver actionable insights for digital products.
• Collaborates effectively in multidisciplinary teams with developers and designers.
• Knowledge of WCAG 2.2 level AA accessibility guidelines.
• Skilled in using analytics tools (e.g., GTM, GA4) and training others.
• UX research experience within a user-centric design process.

Responsibilities

• Configure analytics tracking and develop clear reports and visualisations.
• Monitor feature performance and measure accessibility compliance.
• Provide actionable insights to inform product decisions and UX improvements.
• Collaborate with Digital Engagement, Marketing and Media teams.

Skills

Analytics tracking

Reporting & visualisation

Data interpretation

Cross-functional collaboration

UX research

WCAG 2.2 AA knowledge

Tools

Google Tag Manager

GA4

Job description

Historic England is the public organisation that brings new life to heritage to build a better future for every place and everyone.

Historic England has a fantastic opportunity for you to join us as our Data Analyst (UX).

This is a full time, fixed term contract position until March 2029.

The location of this role is Swindon, inclusive with hybrid working.

We offer a wide benefits package including:

• competitive defined benefit pension scheme to which we make 28.97% employer contributions
• generous 28 days holiday
• corporate discounts
• free entry into English Heritage sites across the country
• development opportunities to ensure you achieve your goals

What you will be doing

The Data Analyst (UX) is a key member of the UX discipline within the Digital Engagement Team at Historic England. Responsible for gathering and interpreting data on user interactions across our owned digital channels, this role involves working closely with colleagues from Digital Engagement, Marketing and Media to define, implement, measure and analyse metrics. The analyst provides actionable insights that inform product decisions, aiming to enhance user experience and satisfaction across our Digital estate.

Responsibilities include configuring analytics tracking, monitoring feature performance, measuring compliance with accessibility, and developing clear reports and visualisations which will ensure product evolution is evidence led.

Who we are looking for

• Experience in configuring analytics tracking, creating reports and visualisations, and interpreting data to deliver actionable insights for digital products.
• Demonstrable track record of working collaboratively in multidisciplinary teams, including Developers and Designers.
• Knowledge of WCAG 2.2 level AA web accessibility guidelines.
• Skilled user of analytical tools, e.g. Google Tag Manager, GA4 or similar.
• Experience of up skilling colleagues in using and understanding analytical data.
• Experience in UX research within a user-centric design process.

Please note your application will be scored and assessed against the above criteria.

We are an equal opportunity employer which values diversity and inclusion. If you have a disability or neurodiversity, we would be happy to discuss reasonable adjustments to the job with you. Having won the Gold Award from MIND for workplace wellbeing in seven consecutive years, we also recognise the importance of a healthy work-life balance.

We are an inclusive employer and believe that flexible working options are for everyone. We want to make sure our working arrangements don’t prevent anyone from joining us because of their personal circumstances. We also want to provide you with the best balance in your home and work life that we can.

We are open to considering options including job sharing, part-time working, compressed hours working and different working locations, including hybrid working.

Why work for Historic England

We are committed to promoting equality of opportunity for everyone. Diversity helps us to perform better and attract more people to support our work. We welcome and encourage job applications from people of all backgrounds.

We particularly encourage applications from Black, Asian and Minority Ethnic candidates and candidates with disabilities as they are underrepresented within Historic England at this level.

Historic England wants all of our candidates to shine in the recruitment process. Please tell us what we can do to make sure you can show us your very best self.

At Historic England we use a hiring system called Applied

Applied is a behavioural science-backed recruitment platform that reduces bias, improves quality of hire and increases diversity. We do not use CV application for the majority of our hiring processes. You will answer a selection of questions that allow our hiring teams to test your skills and suitability for the role.

At Historic England, we value the expertise and individuality each candidate brings and want to hear about this in your own words. If you require the use or AI tools or other resources to support your application, we ask that all information is factually accurate, original, and reflects your own experience. To best represent yourself, we encourage you to write in your own words and use AI-generated content only as inspiration—not as direct input.