Data Analyst: Marketing Insights & Dashboards

DataAnalystJobs; Twickenham; Hybrid; GBP 32,000 - 43,000; Full time

Job summary

RFU is seeking a Data Analyst to join the Marketing & Digital team, analysing fan, player and volunteer data to uncover patterns, build dashboards and deliver insights for stakeholders across marketing and strategy. You will work with SQL, Tableau and Python in an AWS environment, contributing to segmentation, CLV, propensity modelling and price elasticity initiatives.

You will develop analytics capabilities, present findings clearly, and help drive a data‑driven culture across RFU while

Qualifications

• Demonstrable experience in a data analysis role or another quantitative field, with a track record of turning data into insight that influences decisions.

Responsibilities

• Design, build and improve customer analytics models (fan, player, volunteer) including segmentation and CLV.
• Develop and maintain Python pipelines powering the analytics suite, with version control and documentation.
• Deploy and monitor models on AWS (Glue, ECS, SageMaker) and learn these tools during development.
• Validate models against business outcomes and contribute to feature engineering and testing.

Skills

SQL

Tableau

CRM data

Data analysis

Python

AWS

GitHub

Data visualization

Education

Bachelor's degree in a relevant field

Tools

GitHub

AWS (Athena, Glue, S3)

Confluence

Job description

RFU is seeking a Data Analyst to join the Marketing & Digital team, analysing fan, player and volunteer data to uncover patterns, build dashboards and deliver insights for stakeholders across marketing and strategy. You will work with SQL, Tableau and Python in an AWS environment, contributing to segmentation, CLV, propensity modelling and price elasticity initiatives.

You will develop analytics capabilities, present findings clearly, and help drive a data‑driven culture across RFU while