Data Analyst Job in London

TN United Kingdom; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Freelance Data Analyst to join their dynamic team in London. This role involves collaborating closely with the Head of Data & Insight to drive strategic recommendations through insightful analytics. The ideal candidate will have a strong background in data analytics, with proven experience in campaign reporting and a keen understanding of marketing objectives. You will lead evaluations, gather data from various channels, and provide actionable insights that shape strategic decisions. If you're passionate about data and its impact on marketing, this opportunity is perfect for you.

Qualifications

• 3-4 years experience in data analytics, social, or digital fields.
• Proven experience in reporting on campaign performance.

Responsibilities

• Lead evaluation and reporting for campaigns, establishing strategic goals.
• Gather and organize data to deliver analytics and insights.

Skills

Data Analytics

Campaign Reporting

Communication Skills

Problem Solving

Understanding of Marketing Objectives

Education

Bachelor's Degree in a Relevant Field

Tools

Brandwatch

Linkfluence

Meltwater

Meta Business Suite

Google Analytics

Power BI

Job description

Social network you want to login/join with:

Salt is excited to collaborate with one of London’s leading agencies to source a Freelance Data Analyst to work closely with their Head of Data & Insight to provide useful insights and make strategic or tactical recommendations. This will be min 3 months in length and hybrid working to their London HQ.

Responsibilities:

• Lead the evaluation and reporting for campaigns, ensuring strategic goals are set and KPIs and benchmarks are established from the start.
• Gather and organise both organic and paid data to deliver top-notch analytics and insights for our clients across paid, owned, and earned channels.
• Combine social and digital data findings to develop strategic recommendations alongside our digital strategists.
• Help create and improve best-in-class measurement and evaluation frameworks for the team.
• Keep up with the latest measurement trends and relevant industry, behavioural, and platform trends that impact measurement.
• Handle any adhoc requests and provide monthly, quarterly, and yearly data reports to internal teams and clients as needed.

Experience, Skills & Qualifications:

• Circa 3-4 years experience in data analytics, social, or digital fields.
• Understanding of marketing and communications objectives and strategies, and how to measure their effectiveness.
• Proven experience in reporting on campaign performance.
• Experience with platforms like Brandwatch, Linkfluence, Meltwater, etc.
• Experience with data analytics or Business Intelligence platforms like Meta Business Suite, Google Analytics, Power BI is a plus.
• Strong interest in and understanding of the current media landscape and its intersection with popular culture.
• Excellent communication and writing skills, with a confident presentation style.
• Love solving problems and turning data into clear, actionable insights