Data Analyst

Digital Waffle; Oxford; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A fast-growing eCommerce group seeks a Commercial Insights Analyst to leverage data for strategic advantage in Oxfordshire. This hybrid role involves collaborating across teams to improve customer experience and business metrics. Candidates should possess strong analytical skills, particularly in ETL and SQL, and have a background in retail or eCommerce analytics. Join a purpose-driven team and make a meaningful impact on commercial decisions.

Benefits

Meaningful impact across diverse eCommerce brands

Support for professional development

Work in a values-driven business

Qualifications

• Experience in A/B or multivariate testing.
• Comfort working with key business metrics like profit margin and customer value.
• Commercially-minded with a focus on data-driven decisions.

Responsibilities

• Identify behavioural trends to improve site conversion.
• Run commercial experiments to drive margin and retention.
• Build and maintain dashboards and reports for business teams.

Skills

ETL

SQL

BigQuery

Google Tag Manager

Data Layers

Server-side Tracking

Education

Background in eCommerce or retail analytics

Tools

Power BI

Job description

A fast-growing group operating across multiple ethical and purpose-led eCommerce brands is hiring a contract Commercial Insights Analyst to help transform data into strategic advantage.

This is a hybrid role based in Oxfordshire, with office attendance required on Tuesdays, Wednesdays, and Thursdays. To be considered, applicants must be located within a 45-minute commute.

You'll sit at the heart of commercial decision-making, using behavioural, transactional, and digital data to improve customer experience, boost conversion, and increase lifetime value. Working across a variety of brands and business units, your insights will directly influence pricing, promotions, stock strategy, and customer journeys.

What You’ll Be Doing

• Identify behavioural trends and customer signals to improve site conversion
• Use browsing and purchase data to personalise user journeys and influence CRM strategy
• Run commercial experiments (A/B tests, pricing trials, segmentation) to drive margin and retention
• Build and maintain dashboards and reports that guide business teams
• Collaborate with marketing, product, tech, and supply chain teams to embed insight-led decisions
• Improve tracking setup and support the overall maturity of the analytics function

Technical Skills:

• Strong ETL, SQL and BigQuery knowledge
• Experience with Google Tag Manager (GTM) and understanding of data layers
• Familiarity with server-side tracking principles
• Exposure to Power BI or similar BI tools is a bonus

Commercial Understanding:

• Background in eCommerce or retail analytics is highly desirable
• Comfort working with key business metrics (e.g. profit margin, AOV, customer value)
• Experience in A/B or multivariate testing

Why Join?

• Work across diverse eCommerce brands with meaningful impact
• Join a growing analytics team with genuine support for development
• Help shape how purpose-led businesses use data to grow
• Hybrid working with 3 days in the office near Wallingford

If you're a commercially-minded analyst looking to apply your skills in a values-driven business, this is a chance to work at the intersection of insight, innovation, and ethical retail.