DACH Field Marketing Lead | Demand Gen & Events

Cvent; England; On-site; GBP 80,000 - 120,000; Full time

Job summary

Cvent, a leading meetings, events and hospitality technology provider, is seeking a UK-based Team Lead to own and execute integrated field marketing initiatives for the DACH region across the full funnel.

You will manage regional campaigns, localisation, webinars, partner marketing, and major conferences like Accelerate, coordinating with sales and global teams while applying AI-driven optimisation to campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or equivalent.
• Proven B2B marketing experience in demand generation or integrated campaigns.
• Fluent German and strong English; able to create German content.
• Experience managing regional marketing programmes across Europe, with DACH ownership.
• Experience delivering webinars, nurture campaigns, digital promotions and events.
• Experience working with agencies, freelancers, and cross-functional teams.
• Strong project management and campaign execution skills with multiple initiatives.
• Knowledge of digital marketing, inbound/outbound campaigns, localisation processes.
• Familiarity with AI tools for marketing execution and content localisation.

Responsibilities

• Lead end-to-end DACH field marketing strategy and execution.
• Own regional campaign activity including website updates and localisation.
• Develop German-language content and manage translations.
• Plan and run German and English webinars across the funnel.
• Build relationships with German hospitality partners for co-marketing.
• Lead the annual Cvent Accelerate conference end-to-end and onsite for Cvent CONNECT Europe.
• Lead nurture programmes for the Unique Venue segment.
• Track, measure and report on programme performance; integrate AI-assisted execution.
• Perform other duties as assigned.

Skills

German fluency

English fluency

Campaign management

B2B marketing

Project management

Education

Bachelor’s degree in Marketing/Business

Job description

Cvent, a leading meetings, events and hospitality technology provider, is seeking a UK-based Team Lead to own and execute integrated field marketing initiatives for the DACH region across the full funnel.

You will manage regional campaigns, localisation, webinars, partner marketing, and major conferences like Accelerate, coordinating with sales and global teams while applying AI-driven optimisation to campaigns.