Cycling Retail Sales Associate – Training & Progression

Frasers Group; Southampton; On-site; GBP 18,000 - 23,000; Full time

Benefits offered by this job

Competitive pay

Staff discount across Frasers Group

Career progression across retail

In-store training and development

Bike-focused culture

Job summary

Evans Cycles, part of the Frasers Group, is seeking a Sales Assistant to help customers find the bike, kit, or advice they need, whether it's their first ride or their thousandth. You’ll bring energy, knowledge, and a love for cycling to every conversation, and play a key part in keeping our store and customer experience at its best.

You’ll receive a full in-store induction and access to development pathways, including Team Leader programmes, with the opportunity to progress across Evans and the

Qualifications

• Customer-first mindset and strong communication skills.
• Genuine enthusiasm for cycling.
• Team-player approach and the pace to thrive in a fast-moving retail environment.
• Reliability, flexibility, and willingness to learn.

Responsibilities

• Welcome and engage customers with friendly, professional advice.
• Build strong product knowledge across bikes, accessories, and clothing.
• Drive sales through upselling and cross-selling that genuinely helps the customer.
• Support stock management and keep the shop floor organised.
• Handle till transactions accurately and efficiently.
• Maintain high standards of merchandising and store presentation.
• Promote safe cycling and help customers choose the right safety gear.

Skills

Customer focus

Communication

Cycling passion

Team player

Willingness to learn

Job description

Evans Cycles, part of the Frasers Group, is seeking a Sales Assistant to help customers find the bike, kit, or advice they need, whether it's their first ride or their thousandth. You’ll bring energy, knowledge, and a love for cycling to every conversation, and play a key part in keeping our store and customer experience at its best.

You’ll receive a full in-store induction and access to development pathways, including Team Leader programmes, with the opportunity to progress across Evans and the