Bike Shop Sales Associate - Training, Progression, Staff Discount

Frasers Group; Newcastle upon Tyne; On-site; GBP 18,000 - 24,000; Full time

Benefits offered by this job

Competitive pay

Staff discount across Frasers Group

Real career progression

Full training

Bikes-loving working environment

Job summary

Evans Cycles, part of the Frasers Group, is recruiting a Sales Assistant to help customers find the bike, kit, or advice that gets them rolling. You’ll bring energy, knowledge, and a love for cycling to every conversation, supporting store standards and the customer experience.

From day one you’ll receive a full in-store induction and access to development pathways within Evans and the Frasers Group, with real career progression across our retail network.

Qualifications

• Customer-first mindset and strong communication skills.
• Genuine enthusiasm for cycling.
• Team-player approach and ability to thrive in a fast-moving retail environment.
• Reliability, flexibility, and a willingness to learn.

Responsibilities

• Welcome and engage customers with friendly, professional advice.
• Build product knowledge across bikes, accessories, and clothing.
• Drive sales through upselling and cross-selling that helps the customer.
• Support stock management and keep the shop floor organised.
• Handle till transactions accurately and efficiently.
• Maintain high standards of merchandising and store presentation.
• Promote safe cycling and help customers choose the right safety gear.

Skills

Customer focus

Communication

Cycling enthusiasm

Team player

Reliability

Job description

Evans Cycles, part of the Frasers Group, is recruiting a Sales Assistant to help customers find the bike, kit, or advice that gets them rolling. You’ll bring energy, knowledge, and a love for cycling to every conversation, supporting store standards and the customer experience.

From day one you’ll receive a full in-store induction and access to development pathways within Evans and the Frasers Group, with real career progression across our retail network.