Customer Relationship Management Executive

JR United Kingdom; Leicester; On-site; GBP 35,000 - 55,000; Full time

Job summary

Lands' End Europe recherche un spécialiste en CRM et marketing de rétention pour transformer la communication des clients. Avec des responsabilités de gestion des programmes de fidélisation et d'engagement, le candidat idéal sera créatif et axé sur les données, prêt à contribuer à une culture numérique centrée sur le client, tout en ayant une connaissance approfondie des outils CRM et des stratégies de communication personnalisées.

Benefits

Restaurant subventionné

Accès gratuit à une salle de sport locale

Remise employé

Régime de santé en espèces

Test de la vue gratuit

Contribution à la pension employeur jusqu'à 5%

Parking sur site gratuit

Qualifications

• Expérience avérée dans des rôles de CRM Marketing des secteurs de la vente au détail ou d'autres industries axées sur le client.
• Expérience extensive en segmentation, personnalisation et stratégies de cycle de vie client.
• Bonne expérience dans des programmes d'amélioration de la fidélité.

Responsibilities

• Diriger la feuille de route technologique CRM pour l'entreprise européenne.
• Gérer et développer une base de clients contactables numériquement.
• Développer des campagnes automatisées et personnalisées.

Skills

Segmentation

Personnalisation

Stratégies de cycle de vie client

Engagement client

Cycle de vie CRM

CRM tech savvy

Tools

SQL

Unica

Job description

Social network you want to login/join with:

col-narrow-left

Client:

Location:

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

7

Posted:

06.06.2025

Expiry Date:

21.07.2025

col-wide

Job Description:

We have a fantastic opportunity for a CRM and Retention Marketing Specialist to join our team here at Lands’ End Europe in Oakham, Rutland.

This is a rare and exciting opportunity for an experience CMR Marketing Specialist to drive and deliver a full transformation of Lands End customer communications, including building the best in class, personalised, lifecycle marketing programs via email, SMS and direct mail.

You will be responsible for improving existing customer retention to prevent churn via highly engaging communication strategies. You will build effective re-engagement and new customer nurture programs to help grow Lands End customer base.

Lands End is transforming to become digital first, data driven, customer centric business. The ideal candidate will be used to a test and learn culture for growth.

You will bring your extensive CRM expertise, creative but data driven mindset to lead and help execute robust data collection practices, complex segmentation, multi-channel and fully personalised lifecycle marketing campaigns, engaging CRM content development, customer insight driven comms.

While based in the Marketing team the individual will drive close collaboration among key stake holders across the Marketing team, E-commerce, Creative, Supply and Finance teams.

What you can expect from the role:

• Lead CRM tech roadmap for the European business including CRM testing to drive innovation
• Plan, build and help execute best in class, multi-channel CRM programs (nursery, retention, reactivation)
• Manage and grow a digitally contactable customer base using email, SMS and other communication methods
• Develop personalized, automated, trigger campaigns that react to the customers wants and needs
• Create and manage stronger, more exciting CRM content for higher engagement rates from existing customers
• Develop loyalty perks program to increase retention and prevent churn
• Share the workload for BAU CRM tasks
• Always look for opportunities on how CRM can deliver on short term demand goals

Please note this role is hybrid and will require 9 days a month in the Rutland office.

What we need from you

• Proven experience in CRM Marketing roles in retail or any other customer centric industries where retention programmes are crucial such as hospitality, travel or e-commerce
• Extensive experience in segmentation, personalization, and customer lifecycle strategies, including behaviour- triggered and automated journey campaigns
• Strong experience in loyalty enhancement programs, CDP, ESP platforms
• Customer engagement building through brand content
• Worked with setting up campaigns with personalised, dynamic content
• Building leads and growing subscribers via data capture campaigns
• CRM tech savvy and data driven

Desired but not essential:

• Skills in data mining tools like SQL, Unica and business intelligence
• Fluent in German or French in addition to English

Benefits you will receive as a Lands’ End Employee:

• Subsidised Restaurant
• Free access to a local gym
• Employee Discount
• Cash Health Scheme
• Free Eye Test
• Employer Pension contribution up to 5%
• Free on-site parking

Don’t miss out on this fantastic opportunity! Click ‘apply’ now, or if you want to know more, please get in touch with our recruitment team. No agencies please