Customer Relationship Management Executive

JR United Kingdom; Droitwich Spa; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A high-growth consumer brand in Droitwich is seeking a hands-on Senior CRM Executive. Join a dynamic CRM Automation team to drive customer engagement through innovative campaigns. This hybrid role requires technical skills in CRM campaign management, customer targeting, and personalisation.

Benefits

Fast-moving CRM environment

Collaborative and supportive CRM team

Qualifications

• 2+ years of hands-on CRM campaign experience.
• Proficient in HTML for email builds.
• Experience in consumer or retail CRM.

Responsibilities

• Build and execute automated lifecycle journeys across email and SMS.
• Develop and manage basket abandonment and loyalty campaigns.
• Monitor campaign performance and optimise based on engagement metrics.

Skills

CRM campaign experience

HTML

Segmentation

Personalisation

Campaign Management

Tools

Marigold

Braze

SFMC

Job description

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Posted:

31.05.2025

Expiry Date:

15.07.2025

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Job Description:

Senior CRM Executive

Location: Droitwich (Hybrid, 3 days per week onsite)

Salary: Up to £38,000

The Company

A high-growth consumer brand is looking for a hands-on Senior CRM Executive to join their dynamic and growing CRM Automation team. The company is renowned for its fast-paced, collaborative culture and is focused on driving personalised customer engagement through high-quality CRM campaigns and automation journeys.

The Role

As a Senior CRM Executive, you’ll join the automation function within the wider CRM team. You’ll be responsible for delivering automated lifecycle campaigns across loyalty and re-engagement journeys — working closely with segmentation, HTML build, and personalisation logic. This role requires strong technical CRM experience, with a focus on customer targeting and hands-on campaign build.

Key Responsibilities

- Build and execute automated lifecycle journeys across email and SMS.

- Develop and manage basket abandonment, welcome, reactivation, and loyalty campaigns.

- Use HTML and modular templates to build campaigns – drag-and-drop experience alone is not sufficient.

- Segment customers using behavioural and transactional data to drive personalised content.

- Monitor campaign performance and optimise based on engagement metrics.

- Collaborate with loyalty and BAU CRM teams to ensure a seamless customer experience.

Skills & Experience

- 2+ years of hands-on CRM campaign experience.

- Proficient in HTML for email builds.

- Strong segmentation and personalisation understanding.

- Experience working with CRM tools (e.g., Marigold, Braze, SFMC).

- Comfortable working 3x per week from the Redditch office.

- Experience in consumer or retail CRM.

- Exposure to campaign testing and performance analysis.

Why Apply?

- Fast-moving CRM environment

- Strong blend of creative and technical work

- Collaborative and supportive CRM team

How to Apply

Interested? Send your CV to Mohammed Buhariwala via the Apply link on this page.

Keywords

CRM, HTML, Segmentation, Personalisation, Campaign Management, Lifecycle Marketing, Basket Abandonment, Loyalty Marketing, Redditch, Hybrid Working