Customer Relationship Management Manager

JR United Kingdom; Warrington; On-site; GBP 35,000 - 45,000; Full time

Job summary

A fast-growing Manchester-based fashion brand is looking for a CRM Manager to develop and implement their retention strategy. This hands-on role connects data with creative campaigns across various channels including email and SMS, requiring strong analysis and creativity for impactful customer engagement.

Benefits

Opportunities for development and progression

Autonomy and great work culture

Qualifications

• 3+ years of CRM experience within a fast-paced DTC fashion, beauty, or lifestyle brand.
• Confident in building automated flows and driving retention through data-led campaigns.
• Basic HTML/CSS knowledge for email formatting is a plus.

Responsibilities

• Own the end-to-end CRM strategy from planning to analysis.
• Deliver multi-channel campaigns that drive retention and engagement.
• Collaborate with creative teams to ensure consistent messaging.

Skills

CRM experience

Data analysis

Segmenting audiences

Proactive approach

Collaborative mindset

Tools

Klaviyo

Job description

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Customer Relationship Management Manager, warrington, cheshire

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EU work permit required:

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Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

CRM Manager

Up to £45,000 + Benefits

Manchester (4 x days a week in office)

We’re working with a popular Manchester-based fashion brand that’s growing fast and building serious momentum. They’re focused on how they engage and retain their community and as they scale, they’re looking for a CRM Manager to shape and lead their retention strategy. If you thrive in a creative yet data-driven environment, this could be the perfect role for you!

This is a hands-on, strategic role where you’ll be the link between data and creative – building campaigns that don’t just land but genuinely connect. From automated journeys to loyalty programmes, you’ll be central to how the brand speaks to it’s customers and keeps them coming back for more.

As CRM Manager you will:

• Own the end-to-end CRM strategy – from planning and execution to analysis and optimisation
• Deliver multi-channel campaigns across email, SMS and push that drive retention and engagement
• Develop smart segmentation strategies and tailored customer journeys that feel personal and timely
• Build automated flows such as welcome, post-purchase and win-back
• Collaborate with creative and marketing teams to ensure messaging is consistent and on-brand
• Take ownership of the CRM calendar – coordinating drops, launches and engagement campaigns
• Run A/B tests, tracking performance and using insights to make campaigns even stronger
• Help shape and manage loyalty and VIP initiatives
• Keeping an eye on the competition and bringing new ideas to the table

What will you need?

• 3+ years of CRM experience within a fast-paced DTC fashion, beauty, or lifestyle brand
• Experience using Klaviyo and confident in building automated flows, segmenting audiences, analysing performance and driving retention through data-led campaigns
• A creative eye and strong commercial awareness – you know how to balance design with results
• Confident analysing performance metrics and using data to drive improvements
• Basic HTML/CSS knowledge for email formatting is a plus
• A proactive approach and a collaborative mindset – you enjoy working across teams and making things happen

What’s on offer:

• £35,000 – £45,000 basic salary (depending on experience)
• The chance to join a genuinely exciting brand in growth mode
• Plenty of opportunities for development and progression as the team expands
• Lots of autonomy, great work culture and a team that values your ideas

For more information, please contact Angelina @ Golden Fox Recruitment on 0121 599 0108 or email [emailprotected] .