Customer Relationship Management Manager

JR United Kingdom; Gloucester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A fast-scaling organization is seeking a Technical CRM Automation Manager to join their dynamic CRM team in Gloucester. This role involves taking ownership of automation and campaign execution using Braze's tools within a collaborative environment focused on data-driven decision making. The ideal candidate should possess deep expertise in CRM automation and Braze, and be ready to drive lifecycle communications across various channels.

Qualifications

• Strong experience in CRM automation or lifecycle marketing.
• Deep, hands-on knowledge of Braze essential.
• Experience working with event-based triggers and APIs.

Responsibilities

• Owning automated journeys and campaign execution in Braze across email, push, and in-app.
• Using custom events, segmentation, Liquid logic, and multi-channel triggers to personalise communications.
• Managing Braze integrations and API connections.
• Tracking and analysing performance metrics (engagement, conversions, A/B testing).

Skills

CRM automation

lifecycle marketing

Braze

event-based triggers

APIs

Job description

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Customer Relationship Management Manager, gloucester

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Client:

Location:

gloucester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

? Technical CRM Automation Manager (Braze)

I'm currently working with a fast-scaling organisation that’s looking to bring on a Technical CRM Automation Manager to join their growing CRM team. This is a fantastic opportunity for someone with deep Braze experience to take ownership of automation and campaign execution across multiple channels.

The CRM Function

You'll be part of a ~6-person CRM team, reporting to the Head of CRM, with a focus on lifecycle communications. The culture is collaborative, hands-on, and very data-led.

The Role

This role is ideal for someone who enjoys getting into the technical detail of lifecycle automation and working with Braze’s full suite of tools. Key responsibilities include:

• Owning automated journeys and campaign execution in Braze across email, push, and in-app
• Using custom events, segmentation, Liquid logic, and multi-channel triggers to personalise communications
• Managing Braze integrations and API connections
• Maintaining modular email content blocks for wider CRM team use
• Tracking and analysing performance metrics (engagement, conversions, A/B testing)

What They’re Looking For

• Strong experience in CRM automation or lifecycle marketing
• Deep, hands-on knowledge of Braze (essential)
• Experience working with event-based triggers and APIs

How to Apply

Please register your interest by sending your CV to Lauren McAlister via the Apply link on this page.