Customer Relationship Management Manager

JR United Kingdom; Crawley; On-site; GBP 35,000 - 60,000; Full time

Job summary

Une des marques dentaires les plus innovantes du Royaume-Uni, Yorkshire Dental Suite, recherche un CRM Manager. Vous serez en charge de la stratégie CRM, incluant la rédaction d'emails engageants et la création de workflows automatisés pour transformer les patients occasionnels en clients fidèles. Si vous avez une expérience solide dans la gestion de CRM et un amour pour l'analyse de données, cette position vous offre une opportunité précieuse de croissance dans un environnement stimulant.

Benefits

Opportunités de croissance de carrière

Environnement de travail créatif et dynamique

Rôle de leader dans les canaux marketing

Qualifications

• Expérience en gestion de CRM ou de marketing par email, idéalement dans un contexte B2C.
• Compétences en HubSpot pour créer des automatisations et segments.
• Capacité à utiliser des métriques pour des décisions éclairées.

Responsibilities

• Diriger la stratégie CRM de bout en bout en utilisant HubSpot.
• Écrire des emails engageants et alignés sur la marque.
• Construire des workflows basés sur les données pour fidéliser les clients.

Skills

Copywriting

CRM Management

Data Analysis

Email Marketing

Strategic Thinking

Education

Bachelor's degree in Marketing or Communications

Tools

HubSpot

Job description

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Customer Relationship Management Manager, crawley, west sussex

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Client:

Location:

crawley, west sussex, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

31.05.2025

Expiry Date:

15.07.2025

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Job Description:

We're Hiring: CRM Manager

Are you a CRM pro with a knack for storytelling, automation, and turning clicks into loyal customers? Yorkshire Dental Suite- one of the UK’s most innovative dental brands is looking for a full-time, office-based CRM Manager to join us at our Leeds HQ.

We're growing fast and need a strategic thinker with hands-on HubSpot experience who can lead our CRM efforts, engage our audience, and help turn first-time patients into lifelong brand advocates.

What You’ll Be Doing:

• Own our end-to-end CRM strategy using HubSpot- email marketing, segmentation, automation, and lifecycle journeys.
• Write engaging, on-brand emails that educate, convert, and delight.
• Build smart, data-driven workflows that guide customers from first enquiry to long-term retention.
• Partner with our marketing, sales, and design teams to keep CRM activity aligned with campaigns.
• Report on CRM performance (opens, CTR, conversions, retention) and optimise for real results.
• Manage list hygiene, segmentation, and testing to ensure timely, relevant comms.
• Stay on top of CRM best practices and compliance (GDPR included).
• Add value to campaign ideation and bring the voice of the patient into everything we do.

What You’ll Bring:

• Experience in a CRM or Email Marketing Manager role- ideally in a B2C or high-growth environment.
• HubSpot expertise- confident building automations, segmenting lists, and digging into dashboards.
• Strong copywriting chops- you know how to write copy that gets clicks and builds trust.
• A head for strategy and a love of data- comfortable using metrics to make smart decisions.
• Brilliant organisation and time management- you can juggle multiple projects and keep your cool.
• A collaborative attitude and a passion for customer experience.
• Marketing or communications background

What You’ll Get:

• A leading role in one of our most powerful marketing channels.
• The opportunity to help shape the future of CRM at Yorkshire Dental Suite.
• A creative, supportive, and fast-paced working environment.
• Career growth opportunities- including building out a CRM team.

If you're ready to take ownership of a high-impact channel and bring world-class CRM strategy to one of the UK’s most exciting dental brands, we want to hear from you.