Customer Propositions Lead

aqa; Guildford; On-site; GBP 52,000 - 58,000; Full time

Benefits offered by this job

Excellent pension

Private medical insurance

Wellbeing benefits

Job summary

AQA in Guildford and London is seeking a Customer Propositions Lead to shape how qualifications, services and support are positioned to teachers and schools across England, helping millions of learners understand the value we bring.

You will own propositions end-to-end, translate complex information into clear narratives and dashboards, influence senior stakeholders across product, assessment and marketing, and work in a hybrid pattern with two days in the office.

Qualifications

• Candidates should have strategic marketing experience.
• Experience owning propositions end-to-end.
• Ability to influence senior stakeholders.
• Experience with FE and post-16 landscape is desirable.

Responsibilities

• Create clear, compelling customer propositions grounded in market insight and behavioural understanding.
• Translate complex information into ideas and narratives that resonate and stick.
• Own the strategic roadmap for qualification areas and influence priorities.
• Confidently challenging assumptions and shaping thinking at a senior level.
• Collaborate across disciplines to turn strategy into action.

Skills

Strategic marketer

Proposition marketing

Stakeholder influence

Brand strategy

Job description

At AQA, we're committed to advancing education and we're committed to our people. As the largest provider of academic qualifications in the UK , we mark over 10 million exam papers each year and it's our people who make this happen.

Customer Propositions Lead

Permanent

Guildford & London

£52,000 - £57,500

Hybrid - 2x days a week in the office

Shape how millions experience education

• Are you a strategic marketer who loves turning complexity into compelling stories?
• Do you enjoy owning propositions end-to-end and influencing how products are positioned in competitive markets?
• Are you curious, creative and confident challenging the status quo?

This is a rare opportunity to take real ownership of how nationally recognised products are understood, valued and chosen.

The opportunity

As a Customer Proposition Lead, you'll sit at the heart of a growing propositions team, shaping how AQA's qualifications, services and support are positioned to teachers and schools across England.

This role is about impact. Your thinking will influence how educators perceive our offer, how confident they feel choosing it, and how clearly they understand the value we bring to their classrooms and learners. At a time of educational reform and change, your work will help cut through complexity and shape understanding for years to come.

You'll lead proposition thinking from insight to market - defining what matters most to different audiences, crafting clear narratives, and working closely with product, assessment and marketing teams to bring those propositions to life.

In this role, you'll be responsible for

• Creating clear, compelling customer propositions grounded in market insight and behavioural understanding
• Translating complex information into ideas and narratives that resonate and stick
• Owning the strategic roadmap for your qualification areas and influencing priorities
• Confidently challenging assumptions and shaping thinking at a senior level
• Collaborating across disciplines to turn strategy into action

What we are looking for

You might come from:

• Strategic marketing or customer propositions
• Product or proposition marketing
• Brand, planning or strategy roles (in-house or agency-side)
• (Desirable experience) - Understanding of the FE and post-16 landscape and have experience working in or adjacent to it

What matters most is that you:

• Think strategically but love making ideas tangible
• Are commercially minded and evidence-led
• Can influence senior stakeholders and "sell" an idea
• Are curious, ambitious and comfortable working with uncertainty
• Enjoy ownership and accountability for your thinking

What's in it for you?

• High autonomy and visibility in a nationally important organisation
• The chance to shape propositions that influence learning for the next generation
• A 35-hour working week with flexible, hybrid working
• 25 days' annual leave (rising to 30), plus Christmas closure days
• Excellent pension (up to 11.5% employer contribution)
• Private medical insurance, life assurance and wellbeing benefits

Diversity and inclusion statement

At AQA, we are committed to fostering a workplace that celebrates diversity and promotes equity and inclusion. We believe that a diverse team brings richer perspectives and drives better outcomes. Our ED&I strategy ensures that everyone-regardless of religion, ethnicity, gender identity or expression, age, disability, sexual orientation or background-is valued, respected and empowered to thrive. We actively promote inclusive language, avoid stereotypes and strive for representation across all dimensions of diversity. We welcome applications from individuals of all backgrounds and lived experiences.