Customer Marketing Manager (CRM)

Propel London; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

A leading company based in London is seeking a Customer Marketing Manager (CRM) to lead customer marketing strategies aimed at increasing engagement and revenue growth. The role involves close collaboration with various teams to nurture customer relationships through data-driven approaches, strategic campaigns, and community initiatives. The ideal candidate will have a strong background in CRM marketing, particularly in B2B/SaaS, and be passionate about leveraging customer insights for growth.

Benefits

Competitive salary

25 days holiday + birthday leave + bank holidays

Stock options

Pension plan

Life assurance

Hybrid working

Qualifications

• Experience in CRM marketing, ideally within B2B/SaaS industries.
• Strong attention to detail and excellent communication skills.
• Able to manage multiple projects.

Responsibilities

• Drive customer marketing strategy from planning to execution.
• Expand awareness, engagement, and product usage within the customer base.
• Develop programs for renewals, community growth, and account-based marketing.

Skills

CRM marketing

B2B

SaaS

customer insight

data-driven growth

communication skills

organizational skills

Tools

HubSpot

marketing automation platforms

Job description

Customer Marketing Manager (CRM), London

Client: Propel London

Location: London, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Reference: 261f1a106694

Job Views: 7

Posted: 17.06.2025

Expiry Date: 01.08.2025

Job Description:

Job Description

They are looking for a CRM Marketing Manager to drive customer marketing strategy, from planning through to execution, including Account-Based Marketing. Reporting into the Head of Demand, you will be responsible for expanding awareness, engagement, product usage, and revenue growth within the existing customer base.

You will develop programs to support renewals and expansion through user community growth, automated emails, referral and review campaigns, events, webinars, and focused account-based marketing for strategic accounts. You will work closely with Account Managers and Customer Success teams to understand customer needs and challenges, engaging them with education, inspiration, and relevant product information.

What You’ll Do:

• Campaign strategy: Expand awareness and engagement within the customer base with effective, scalable programs.
• Business goals: Support customer account goals including retention, cross-sell, and upsell.
• User community: Nurture the user community to inspire, connect, and educate customers.
• Referrals and review: Collaborate with Customer Success to run referral and review campaigns, identifying and championing customer evangelists.
• ABM: Work with Account Managers, SDRs, and Research teams to prioritize strategic accounts, focus on key opportunities, map stakeholders, and run personalized ABM campaigns.
• Communications: Lead communication strategy, set up regular CRM email communications, and ensure consistent messaging across channels.
• Content: Collaborate with content teams to engage customers with relevant content via email and digital channels.
• Data analytics: Use analytics to identify opportunities for outreach, cross/upsell, and messaging improvements.
• Customer insight: Engage with customers directly, analyze trends, and share insights with teams.
• Expertise: Develop thought leadership on customer marketing and ABM best practices.

Who You Are:

• You have experience in CRM marketing, ideally within B2B/SaaS industries.
• You have used HubSpot or other marketing automation platforms.
• You have strong attention to detail and excellent communication skills.
• You are passionate about customer insights, user research, and data-driven growth.
• You are a team player who can work collaboratively and independently.
• You are organized, disciplined, and able to manage multiple projects.
• You have a good eye for design and branding.

Benefits:

• Competitive salary
• 25 days holiday + birthday leave + bank holidays
• Stock options
• Pension plan
• Life assurance
• Hybrid working
• Join an exciting company at a pivotal time!