Customer Insight Analyst - Hybrid (3 days in-office)

GOAT & Partners Ltd; Slough; Hybrid; GBP 40,000 - 64,000; Full time

Benefits offered by this job

Hybrid working

Office on Fenchurch Street (3 days in-

3 days in office, 2 days remote

Job summary

GOAT Interactive, the online division of the Editec Group, is seeking a Customer Insight Analyst to drive data-led decisions across marketing, CRM and product. You will analyze promotional activity and VIP behavior to influence strategy and optimize customer experiences.

The role sits in a growing analytics team with exposure to Looker dashboards and BI tools, and requires strong analytical skills, business acumen, and excellent communication to translate data into actionable insights.

Qualifications

• Proven experience in a customer insight or analytical role in online gambling, gaming, or e-commerce.
• Strong knowledge of promotional mechanics and how to measure their effectiveness.
• Understanding of VIP customer behavior and lifecycle within gambling or similar industries.
• Hands-on experience with BI tools, ideally Looker.
• Proficiency in Excel/Google Sheets for data manipulation and reporting.
• Strong communication and presentation skills – able to translate data into business insight.

Responsibilities

• Analyze performance of customer promotions (bonusing, free bets, cashback) and potential high-value customers.
• Evaluate VIP player activity, retention trends, and behaviors to support acquisition/retention strategies.
• Deliver actionable insights to marketing, CRM and product teams to inform decisions.
• Own regular and ad hoc reporting on key customer KPIs, campaigns, and segmentation.
• Build and maintain dashboards and visualizations to communicate data clearly.

Skills

Customer insight

Analytical

BI tools

Looker

Excel/Google Sheets

Communication

Tools

Looker

Excel/Google Sheets

Job description

GOAT Interactive, the online division of the Editec Group, is seeking a Customer Insight Analyst to drive data-led decisions across marketing, CRM and product. You will analyze promotional activity and VIP behavior to influence strategy and optimize customer experiences.

The role sits in a growing analytics team with exposure to Looker dashboards and BI tools, and requires strong analytical skills, business acumen, and excellent communication to translate data into actionable insights.