Customer Development Manager - Leeds - HEINEKEN On Trade

HEINEKEN UK; Leeds; On-site; GBP 35,000 - 43,000; Full time

Benefits offered by this job

Company Car

Annual bonus

Private Medical Healthcare

Pension (double matched)

35 days holiday

Monthly case of our ciders and beers

Development pathways

Employee networks

Job summary

HEINEKEN UK is seeking a Customer Development Manager to cover Leeds & Greater Leeds. This field-based role focuses on growing HEINEKEN’s presence across outlets, from locals to bars, with adherence to brand activations and commercial targets.

You’ll deliver volume, revenue and profit objectives, negotiate agreements, provide category and ranging insights, manage customer P&Ls, and strengthen relationships while living near Leeds and holding a full UK driving licence.

Qualifications

• Frontline sales experience across FMCG, retail or hospitality environments.
• Commercial experience and ability to negotiate
• Understanding of P&L and pricing dynamics.

Responsibilities

• Deliver on volume, revenue, profit and market share targets.
• Negotiate and execute commercial agreements.
• Provide insight-driven category and ranging advice.
• Understand customer P&Ls and support business growth.
• Strengthen HEINEKEN’s presence in the Leeds and Greater Leeds region.

Skills

Frontline sales experience

Commercial experience

P&L understanding

Relationship building

Full UK driving licence

Job description

Customer Development Manager – Leeds

Function: On-Trade

Location: Field based – across the Leeds area due to the nature of the work and to ensure you can achieve the right work-life balance, we’re looking for someone who lives in or close to this area

Salary: £35,000 - £43,000 base depending on experience, plus performance bonus & full benefits listed below.

Contract: Permanent

Closing Date: 31st August 2026

At HEINEKEN UK, we’re proud to brew some of the nation’s most iconic beers and ciders; but we’re just as proud of the careers we build and the people who shape them.

Due to an internal promotion, we’re looking for a Customer Development Manager (CDM) to join our field sales team covering the Leeds & Greater Leeds region. Whether you’re working in FMCG, retail, hospitality, or another fast-paced environment, if you’ve got commercial experience and a passion for working with people, we’d love to hear from you.

About the role

As one of HEINEKEN’s CDM's, you’ll be responsible for growing HEINEKEN’s presence across a variety of outlets - from community locals to trendsetting bars you’ll work closely with customers to boost brand visibility and commercial performance.

You’ll develop strategic plans that drive mutual value, ensure our products are in the right places at the right times, and help customers bring our brands to life. You’ll also align with major marketing activations; from Champions League and Rugby Champions Cup to UEFA Women’s Euros and Formula 1.

What will you be doing?

• Deliver on Volume, Revenue, Profit and Market Share targets.
• Negotiating and executing Commercial Agreements
• Offering insight-driven category and ranging advice
• Understanding customer P&Ls and supporting business growth
• Strengthening HEINEKEN’s presence in the Leeds and Greater Leeds region

Who we’re looking for

We’re looking for someone with commercial drive, strong relationship-building skills, and the curiosity to learn and grow.

You don’t need to come from an identical role; if you’ve built experience in sales, account management, or business development in any industry, you could be a great fit.

We’re keen to hear from people who:

• Have frontline sales or commercial experience
• Are comfortable with numbers, pricing, and P&Ls
• Know how to build lasting customer relationships
• Bring energy, empathy, and a collaborative spirit
• Are open to change and thrive in a fast-moving environment
• Hold a full UK driving licence
• And ideally — love pubs as much as we do!

A full UK driving licence is essential for this role. Ideally, you'll have at least 3 months of professional driving experience, but if you don't, that's fine. We'll provide full on-road driver training during your first few months with us.

Our Benefits

• Company Car (a full drivers licence is essential for this role)
• Annual bonus
• Company funded Private Medical Healthcare
• Double matched pension (up to 10%)
• 35 days holiday
• A monthly case of our delicious ciders and beers!
• Development pathways and learning opportunities
• Access to employee networks and inclusion groups

You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

Who We Are

We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.