Customer Analyst

Zachary Daniels; Liverpool; Hybrid; GBP 32,000 - 40,000; Full time

Job summary

Zachary Daniels Recruitment is partnering with an established retailer to recruit a Junior Customer Data Analyst in Liverpool. The role is hybrid, with 2–3 days in the office per week, and offers up to £36,000 depending on experience.

You will explore what drives customer behaviour across online and stores, using data to shape decisions on loyalty, promotions and engagement. You’ll build reports, interpret results and present practical recommendations.

Qualifications

• 1–2 years’ experience in a data analyst or similar analytical role.
• Practical experience using SQL to extract and analyse data.
• Experience building reports and dashboards in Power BI or a similar tool.

Responsibilities

• Analyse customer and loyalty data to understand shopping behaviour and value.
• Build and maintain Power BI dashboards to track customer segments and performance.
• Use SQL to extract, check and explore data.
• Support CRM teams with campaign targeting, measurement and reporting.
• Evaluate how promotions influence customer behaviour across channels.
• Turn findings into presentations and practical recommendations.
• Collaborate with data partners to improve data quality.

Skills

SQL

Power BI

Customer analytics

Job description

Liverpool | Hybrid, 2-3 days in the office per week | Up to £36,000 depending on experience

Zachary Daniels Recruitment is partnering with an established retailer to recruit a Junior Customer Data Analyst.

This is an opportunity to explore what drives customer behaviour across online and stores, using data to help shape decisions around loyalty, promotions and customer engagement.

You’ll work with teams across CRM, Digital, Retail Operations and Customer Insight, investigating questions such as: Which customer groups are performing well? Are campaigns encouraging repeat purchases? What impact are promotions having on how customers shop?

Alongside building reports, you’ll interpret the results, explain what they mean and recommend what the business could do next.

What you’ll be doing

• Analysing customer and loyalty data to understand shopping behaviour, purchasing patterns and customer value.
• Building and maintaining Power BI dashboards to track customer segments and performance.
• Using SQL to extract, check and explore data.
• Supporting CRM teams with campaign targeting, measurement and reporting.
• Evaluating how promotional activity influences customer behaviour across online and stores.
• Turning findings into clear presentations and practical recommendations.
• Working with colleagues and data partners to improve data quality and reliability.

What we’re looking for

This role would suit someone with 1-2 years' experience in a data analyst or similar analytical role, looking to develop their skills and take on broader commercial analysis.

You’ll bring:

• Practical experience using SQL to extract and analyse data.
• Experience building reports and dashboards in Power BI or a similar visualisation tool.
• A curious, methodical approach to investigating data and checking your conclusions.
• The ability to explain your findings clearly and connect them to a business question.
• An interest in customer behaviour and how retail businesses make decisions.
• Attention to detail and an appreciation of why accurate, reliable data matters.

Experience in retail, ecommerce, customer analytics or CRM would be useful, but isn’t essential. You don't need to have covered every responsibility already. We're looking for evidence that you can explore a question, make sense of the data and explain what you've learnt.