CUPRA Specialist

Listers Group Limited; Coventry; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading car dealership in Coventry is seeking a CUPRA Specialist to enhance customer experiences and drive sales. This full-time role involves customer interaction, guiding clients through financing, and achieving performance targets. Competitive salary with OTE of £50,000 and various employee benefits.

Benefits

Company Pension

Wellness Programme

Sick Pay

Group Life Insurance

Staff Discount on Car Servicing

Long Service and Loyalty Incentives

Free Parking / On-site Parking

Company Events

Discounts on retailers, restaurants, cinemas, and holidays

Qualifications

• Experience as a car sales executive or related sales roles preferred.
• Demonstrates ability to exceed targets and build rapport with clients.
• Must hold a valid UK driver’s license.

Responsibilities

• Guiding customers through financing and car selection.
• Maximizing sales opportunities and achieving monthly KPIs.
• Adhering to FCA and data protection obligations.

Skills

Customer relationship management

Sales and communication skills

Goal achievement

Job description

Job Role: Sales Dealership CUPRA Coventry
Employment type: Full-time
Ref: 32368
Salary: Basic salary, with OTE of £50,000 plus company car
Contract type: Permanent
Workplace type: On-site
Brand: Find out more about Listers Cupra

We are currently recruiting for a CUPRA Specialist / Car Sales Executive to join our CUPRA Dealership in Coventry.

The hours of work operate on a 2-week rota: week 1, Monday to Sunday with a day off in the week; week 2, Monday to Friday with weekends off. Hours are 8.30am to 6pm Monday to Friday, 9am to 5pm on Saturdays, and 10am to 4pm on Sundays.

Benefits include use of a company car and an OTE of £50,000.

Role and Responsibilities

As a CUPRA Specialist with Listers, you’ll ensure every customer feels valued by understanding how our vehicles fit into their lives. Your goal is to match customers to the right car with suitable features and add-ons, guiding them through financing and contracts to achieve total satisfaction.

• Build trust, communicate effectively, and exceed customer expectations through qualification and first impressions.
• Maximize opportunities via prospecting, follow-up calls, inbound inquiries, walk-ins, and internet leads.
• Achieve monthly KPIs for unit sales, profit per unit, finance penetration, and add-on products to maximize profit.
• Adhere to FCA and data protection obligations by accurately collecting customer and vehicle data to enhance the customer database.

About you

• Experience as a car sales executive, retail manager, or sales manager may be beneficial.
• Motor trade or automotive experience is not essential; full training will be provided.
• You should demonstrate an ability to achieve and exceed targets.
• Ability to quickly build rapport with customers.
• Potential to forge a successful career in the industry.
• Hold a valid UK driver’s license.

What we offer

• Company Pension
• Wellness Programme
• Sick Pay
• Group Life Insurance
• Staff Discount on Car Servicing
• Listers Benefits – discounts on retailers, restaurants, cinemas, and holidays
• Long Service and Loyalty Incentives
• Free Parking / On-site Parking
• Company Events

Why Listers?

Founded in 1979, Listers Group is one of the largest privately and family-owned motor retailer groups in the UK. Our success is driven by our dedicated team, representing some of the world’s most prestigious car brands across the Midlands, Lincolnshire, Gloucestershire, Norfolk, and Yorkshire. We support our employees' aspirations and encourage career growth within the motor trade, automotive, or dealership sectors. If interested, please apply today or join our Talent Bank for similar opportunities.