CUPRA Specialist

Listers Group; Coventry; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join Listers Group as a CUPRA Specialist / Car Sales Executive at our Coventry dealership. In this role, you will connect customers with their ideal vehicles and ensure exceptional service from financing to delivery. Enjoy a structured work schedule with a competitive OTE of £50,000, along with numerous employee benefits.

Benefits

25 days holiday plus bank holidays

Company pension

Wellness programme

Sick pay

Group life insurance

Staff discount on car servicing

Discounts on retailers, restaurants, cinemas, and holidays

Long service and loyalty incentives

In-house qualifications

Free/on-site parking

Company events

Qualifications

• Valid UK driver’s license required.
• Ability to achieve and exceed sales targets.
• Experience in retail or sales is beneficial but not essential.

Responsibilities

• Match customers with the right car and features.
• Manage the sales process from financing to contract.
• Maximize sales opportunities through various channels.

Skills

Customer rapport

Target achievement

Communication

Job description

Job Introduction

We are currently recruiting for a CUPRA Specialist / Car Sales Executive to join our CUPRA Dealership in Coventry.

The hours of work operate on a 2-week rota: week 1, you will work Monday to Sunday with a day off in the week; week 2, you will work Monday to Friday with the weekend off. Hours are 8.30am to 6pm Monday to Friday, 9am to 5pm Saturdays, and 10am to 4pm on Sundays.

Benefits include use of a company car and an OTE of £50,000.

Role And Responsibilities

As a CUPRA Specialist with Listers, you’ll ensure every customer feels valued by understanding how our vehicles fit into their lives. Your role involves matching customers to the right car, features, and add-ons, and managing the entire process from financing to contracts to ensure total customer satisfaction.

• Build trust, communicate effectively, and exceed customer expectations through qualification and creating a positive first impression.
• Maximise opportunities through prospecting, follow-up calls, inbound enquiries, walk-ins, and internet leads.
• Achieve monthly KPIs for unit sales, profit per unit, finance penetration, and add-on products to maximise profit.
• Adhere to FCA and data protection obligations by accurately collecting customer contact and vehicle data to enhance the quality of the customer database.

About You

• This role may suit someone with experience as a car sales executive, retail manager, or sales manager.
• Motor trade, automotive, or dealership experience is not essential, as full training will be provided.
• You should demonstrate an ability to achieve and exceed targets.
• Ability to quickly establish rapport with customers is essential.
• Potential to build a successful career in the industry.
• You must hold a valid UK driver’s license.

What We Offer

• 25 days holiday plus bank holidays
• Company pension
• Wellness programme
• Sick pay
• Group life insurance
• Staff discount on car servicing
• Listers benefits, including discounts on retailers, restaurants, cinemas, and holidays
• Long service and loyalty incentives
• Staff referral scheme
• In-house, manufacturer, and professional qualifications
• Free/on-site parking
• Company events

Why Listers?

Founded in 1979, Listers Group is one of the largest privately and family-owned motor retailer groups in the UK. Our success is driven by our team of over two and a half thousand dedicated employees. We represent some of the world’s most prestigious car brands across the Midlands, Lincolnshire, Gloucestershire, Norfolk, and Yorkshire. We support our employees’ career aspirations, making this a great place for a career in the motor trade, automotive, or dealership sector. Apply today or join our Talent Bank for similar opportunities.