Cross sell & Upsell Lead

Centrica; Windsor; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

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Job summary

Centrica is seeking a Cross Sell & Upsell Lead to drive revenue growth and customer value across the Centrica Home portfolio. The role focuses on delivering data-led cross-sell and upsell initiatives, collaborating with Marketing, Digital and Customer teams to unlock growth and improve outcomes.

You will shape offers, leverage customer data, and ensure initiatives meet regulatory and pricing governance standards while reporting insights to senior leadership. Hybrid work with home-based emphasis.

Qualifications

• Commercial or growth experience in a business context.
• Experience delivering change across customer-facing channels (contact centres, digital platforms, CRM).
• Strong analytical skills: turning data into actions.
• Experience developing and presenting business cases.
• Understanding of cross-sell, upsell and retention strategies.
• Awareness of commercial and customer considerations in regulated industries (desirable).
• Understanding pricing, propositions and customer journeys.

Responsibilities

• Lead cross-sell and upsell activity across Centrica Home products; translate strategy into measurable outcomes.
• Identify opportunities to grow customer value via new channels, propositions, offers and campaigns.
• Design and optimise targeted offers aligned with customer needs, pricing frameworks and commercial objectives.
• Use customer and performance data to support segmentation, targeting and prioritisation decisions.
• Partner with Marketing, Digital and Customer teams to deliver initiatives on time and effectively.
• Monitor performance: conversion rates, revenue impact, customer penetration; use insights to improve results.
• Ensure activity complies with regulatory requirements and pricing governance.
• Provide insights and updates to senior stakeholders for future planning.

Skills

Commercial acumen

Project management

Customer growth

Data analysis

Pricing

Customer journeys

CRM platforms

Analytics tools

Tools

CRM platforms

Analytics tools

Job description

Join us, be part of more.

We're so much more than an energy company. We're a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that’s energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That's why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.

Cross Sell & Upsell Lead

Location: Hybrid - primarily home-based, with flexibility to attend your nearest British Gas office when required

Hours: Full-time, 37 hours per week

We're looking for a Cross Sell & Upsell Lead to join our team and play a key role in driving customer value and revenue growth across the Centrica Home portfolio.

This is a fantastic opportunity to influence commercial performance by identifying new opportunities, developing targeted customer propositions, and delivering data-led cross-sell and upsell initiatives. You'll work closely with colleagues across Marketing, Digital, Customer and Commercial teams to unlock growth, improve customer outcomes and support our wider business objectives.

The Role

As Cross Sell & Upsell Lead, you will:

• Lead the delivery of cross-sell and upsell activity across Centrica Home products, turning strategy into measurable commercial outcomes.
• Identify opportunities to grow customer value through new channels, propositions, offers and campaigns.
• Design and optimise targeted customer offers that align with customer needs, pricing frameworks and commercial objectives.
• Leverage customer and performance data to support segmentation, targeting and prioritisation decisions.
• Partner with Marketing, Digital and Customer teams to ensure initiatives are delivered effectively and on time.
• Monitor and evaluate performance, including conversion rates, revenue impact and customer penetration, using insights to continuously improve results.
• Ensure all activity complies with regulatory requirements, pricing governance and customer fairness principles.
• Provide insight, recommendations and updates to senior stakeholders to support future planning and decision-making.

What we’re looking for

We're interested in hearing from colleagues who can demonstrate:

• Experience in a commercial, project management or customer growth role.
• Experience delivering change across customer-facing channels, including contact centres, digital platforms or CRM environments.
• Strong analytical skills with the ability to interpret data and turn insights into practical actions.
• Experience developing and presenting business cases.
• A solid understanding of customer value drivers, including cross-sell, upsell and retention strategies.
• Awareness of the commercial and customer considerations within regulated industries (desirable).
• A basic understanding of pricing, propositions and customer journeys.

Why apply?

This is an excellent opportunity to broaden your experience, build your commercial capability and work with a collaborative team focused on delivering growth and great customer outcomes. You'll have the chance to influence key business initiatives while developing your career in a highly visible role.

If you're passionate about customer growth, data-driven decision-making and delivering commercial results, we'd love to hear from you.

Why should you apply?

We're not a perfect place - but we're a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That's why we've designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we're a great place to work and what being part of more means for you.

https://www.morethanacareer.energy/centrica

If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.

Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.