Cross-Segment CRM Campaign Lead

Ford Motor Company; Basildon; On-site; GBP 42,000 - 62,000; Full time

Job summary

Ford Motor Company seeks a Cross-Segment CRM Campaign Specialist to drive the design, acceleration and implementation of always-on CRM campaigns across consumer and commercial segments in Europe. You will influence sales, loyalty and revenue through personalised journeys and cross-sell opportunities.

You will collaborate with European marketing, sales, service, IT and agency teams to craft foundational lifecycle journeys aligned with the digital experience and compliant with GDPR and privacy

Qualifications

• 3+ years experience of CRM with strong B2C and B2B acumen.
• Good understanding of AI, digital marketing, and the CRM regulatory framework.
• Interest and understanding of customer data, segmentation, and analytics to produce actionable insights.

Responsibilities

• Supporting the implementation of digital customer journeys that span commercial and consumer segments.
• Collaborating with cross-functional teams to design and execute foundational lifecycle journeys.
• Creating and managing creative and technical CRM briefs that drive business impact.
• Supporting local CRM requirements and queries.
• Monitoring and measuring impact and iterating campaigns for better results.
• Ensuring compliance, GDPR and privacy processes are followed.

Skills

CRM

B2C & B2B

Digital marketing

Analytics interpretation

Communication

Stakeholder management

Tools

Salesforce

Job description

Ford Motor Company seeks a Cross-Segment CRM Campaign Specialist to drive the design, acceleration and implementation of always-on CRM campaigns across consumer and commercial segments in Europe. You will influence sales, loyalty and revenue through personalised journeys and cross-sell opportunities.

You will collaborate with European marketing, sales, service, IT and agency teams to craft foundational lifecycle journeys aligned with the digital experience and compliant with GDPR and privacy