CRO strategist

Fabric Analytics; Manchester; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading agency is seeking a strategic and data-driven CRO Strategist to drive conversion rate optimization strategies for a diverse portfolio of clients. This role involves deep analytics, testing methodologies, and client communication to enhance clients' digital performance. Join a collaborative team in Manchester, where continuous learning and diverse projects keep your work exciting and impactful.

Benefits

Training budget for certifications

Collaborative agency culture

Opportunities for professional growth

Qualifications

• 3+ years in a CRO-focused role, ideally within an agency.
• Proven experience with multiple industries or clients.
• Advanced knowledge of experimentation tools.

Responsibilities

• Lead CRO strategy for multiple clients and develop testing roadmaps.
• Conduct research using tools like GA4 and identify conversion barriers.
• Prepare and present test analyses and strategic recommendations.

Skills

Data Analysis

CRO Strategies

Communication

Project Management

Education

Bachelor’s degree in Marketing, Psychology, UX, or Data Analytics

Tools

GA4

Looker Studio

Optimizely

VWO

Job description

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Helping businesses with all things GA4 and website experience (CRO)

Job Overview

We’re looking for a strategic and data led CRO Strategist to join Fabric Analytics.

In this role, you’ll be responsible for planning, executing, and managing CRO strategies for a portfolio of clients across various industries.

You’ll use research, experimentation, and analytics to uncover insights and deliver measurable improvements to our clients’ digital performance.

This is an exciting opportunity to work in a collaborative, client-facing environment where no two projects are the same, and continuous learning is part of the job.

Key Responsibilities

·Lead CRO strategy for multiple clients - developing testing roadmaps and ongoing optimisation plans tailored to their goals and audiences.

·Conduct qualitative and quantitative research using tools like GA4, MS Clarity and User Research to identify conversion barriers.

·Translate research and test results into clear, actionable insights and communicate these to clients in a compelling way.

·Work closely with UX designers, developers, and Data Analysts (both internal and client-side) to implement and validate test ideas.

·Prepare and present detailed reports, test analyses, and strategic recommendations to clients on a regular basis.

·Champion a test-and-learn culture—educating clients and internal teams on the value of CRO and experimentation.

·Stay up to date with industry trends, tools, and best practices, and feed this knowledge back into client strategies.

Requirements

Skills & Experience:

·3+ years in a CRO-focused role, ideally within an agency or consultancy setting.

·Proven experience designing and executing CRO programs across multiple industries or clients.

·Advanced knowledge of experimentation tools (e.g., Optimizely, VWO, AB Tasty, Adobe Target).

·Strong analytics skills—comfortable digging into data with GA4, Looker Studio, or similar.

·Understanding of UX principles, behavioral psychology, and digital customer journeys.

·Confident communicator and presenter, able to build trust and influence client decision-making.

·Comfortable managing multiple projects and stakeholders with a solutions-focused mindset.

Nice to Have

·Bachelor’s degree in Marketing, Psychology, UX, Data Analytics, or related field.

·Familiarity with HTML/CSS/JS to collaborate effectively with development teams.

·Experience working with eCommerce, SaaS, or lead generation funnels.

·Certifications in Google Analytics, UX design, or experimentation platforms.

What We Offer

·A diverse portfolio of clients and projects to keep things interesting

·Training budget for certifications and professional development

·A collaborative and growth-minded agency culture

·Opportunities to shape processes and make a visible impact

If you're passionate about turning insights into impact and love solving complex UX and conversion challenges, we’d love to hear from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Technology, Information and Internet

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