CRM Strategist

Central Employment; Tees Valley; On-site; GBP 40,000 - 65,000; Full time

Job summary

Central Employment is recruiting a CRM Strategist (Klaviyo) to own strategy and delivery for a portfolio of clients. You will manage end-to-end Klaviyo campaigns across email, SMS and beyond, taking ownership from inception to performance reviews.

The role is client-facing and requires strategic thinking, strong analytics, and a proactive, detail-oriented approach. You will collaborate with the team and leverage your Klaviyo expertise to drive retention and results within a fast-growing

Qualifications

• Proven experience in an agency or in-house email marketing role with results
• The ability to strategise, project manage and implement
• Strong knowledge of lifecycle marketing: flows, segmentation, campaigns
• Confidence working across multiple client accounts simultaneously, managing priorities
• Comfortable in client-facing situations - presenting strategies, reviewing performance
• Solid grasp of email deliverability, list hygiene and compliance
• Experience with Shopify or other e-commerce platforms integrated with Klaviyo
• Analytical mindset—read performance data and act on it
• Highly organised with strong attention to detail

Responsibilities

• Take ownership of strategy and delivery for a set portfolio of clients
• Run end-to-end Klaviyo campaigns with support from the team
• Hit the ground running and take full ownership of client accounts
• Be client-facing, present strategies and review performance
• Collaborate with the wider agency on campaigns and flows

Skills

Klaviyo expert

Lifecycle marketing

Campaign planning

Analytics

Project management

Client-facing

Email deliverability

Shopify integration

Multi-client management

Attention to detail

Tools

Klaviyo

Shopify

Job description

Central Employment are working closely with a fast growing Performance Marketing & Search agency, as they look to appoint an CRM Strategist (Klaviyo).

• Reporting into the Head of CRM

We're looking for a CRM Strategist to join there dedicated Klaviyo team. You will take ownership of strategy and delivery for a set portfolio of clients. This role is for someone who loves getting under the skin of a client's business, understands how email fits into the wider retention picture and can drive results with confidence.

You'll be client-facing, commercially aware and capable of running end-to-end Klaviyo campaigns with the support of your teammates and our wider agency. You will be a Klaviyo expert with great knowledge of the solution and experience building campaigns and flows across email, SMS and beyond.

Critically, you need to be able to hit the ground running. We need someone with real, direct Klaviyo experience who can take full ownership of clients accounts, from inception, delivery and performance.

• Proven experience in an agency or in-house email marketing role, with a track record of results
• The ability to strategise, project manage and implement
• Strong knowledge of lifecycle marketing: flows, segmentation, campaigns and how they work together
• Confidence working across multiple client accounts simultaneously, managing competing priorities
• Comfortable in client-facing situations - presenting strategies, reviewing performance, building trust
• A solid grasp of email deliverability, list hygiene and compliance
• Experience with Shopify or other e-commerce platforms integrated with Klaviyo
• An analytical mindset - you can read performance data, find the story and act on it
• Highly organised with strong attention to detail