CRM Operations & Governance Lead (Hybrid London)

Marshmallow; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Bonus scheme

Private medical insurance with Vitaly

Learning budget

2 dedicated L&D days a year

Monthly flexible benefits budget

25 days holiday

4 weeks Work From Anywhere

Job summary

Marshmallow is hiring for a CRM operations role to shape how we use our CRM platform across the organisation. You’ll own governance, drive cross-functional collaboration, and enable teams to execute high-quality campaigns with data-driven insights.

The position focuses on scaling CRM in a thoughtful, high-impact way, with an emphasis on ownership and cross-team partnerships. Hybrid London-based role with visa sponsorship available.

Qualifications

• Experience in CRM operations or CRM management within a tech-focused business.
• Hands-on Braze experience is preferred.
• Strong data literacy and the ability to translate data into action.

Responsibilities

• Own and evolve the CRM operations capability across the organisation.
• Build governance for CRM activity, prioritisation and sequencing.
• Enable stakeholders to use CRM effectively while maintaining quality.
• Collaborate cross-functionally to identify opportunities and align on priorities.
• Use data and testing to inform decisions and measure impact.
• Drive high-quality campaign execution with robust processes.

Skills

CRM operations

CRM governance

Stakeholder management

Autonomy

Data-driven decisions

Tools

Braze

Job description

Marshmallow is hiring for a CRM operations role to shape how we use our CRM platform across the organisation. You’ll own governance, drive cross-functional collaboration, and enable teams to execute high-quality campaigns with data-driven insights.

The position focuses on scaling CRM in a thoughtful, high-impact way, with an emphasis on ownership and cross-team partnerships. Hybrid London-based role with visa sponsorship available.