CRM Marketing Manager

THE·TEAM; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid working pattern 3 days a week

25 days holiday plus bank holidays

Private healthcare

Gymflex

Enhanced parental leave

Cycle to work scheme

Job summary

THE·TEAM’s hospitality team seeks a CRM Marketing Manager to own customer communications across sports, music and entertainment experiences. Lead CRM strategy, customer journeys, and automated campaigns, collaborating with content and creative teams to drive enquiries, bookings and repeat business.

Work with marketing and sales to deliver targeted communications, manage data quality, and support Salesforce migration for long-term success.

Qualifications

• Experience leading CRM and email marketing programmes with campaign planning and performance optimization.
• Ability to partner with content/creative teams to bring campaigns to life.
• Strong data handling, consent and preferences management knowledge.
• Experience migrating or contributing to CRM/email platforms is a plus.

Responsibilities

• Develop and deliver a CRM communications plan aligned with events and marketing activity.
• Own planning, targeting, scheduling, testing and performance of email/SMS/WhatsApp campaigns.
• Coordinate Salesforce migration and platform development with stakeholders and partners.
• Maintain high-quality customer data, segmentation and audience growth.
• Measure campaign effectiveness and drive improvements with sales teams.

Skills

CRM strategy

Email marketing

Campaign planning

Audience segmentation

Data governance

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Google Analytics

Job description

THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Our Premium Access group offers unrivaled access to the most in-demand tickets, hospitality packages and client hosting opportunities across the world of sports, music and entertainment. We are the exclusive hospitality provider for the Major League Baseball World Tour: London Series and one of the world’s largest providers of Wimbledon Debenture Tickets. We are also an authorized reseller at Allianz Stadium, Wembley Stadium, Monaco Grand Prix, Super Bowl and The BRITS. We are an official agent of both Lord’s and The KIA Oval Cricket Grounds and provide hospitality packages to a range of other high profile events including Formula 1 races, Premier League Football, World Cups and major concerts.

Shaped by our belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence. For more information, please vis visit the.team.

THE·TEAM’s hospitality team is looking for a CRM Marketing Manager to lead customer communications across our portfolio of sports, music and entertainment experiences.

You’ll take ownership of our CRM strategy, customer database and automated journeys, working closely with our content and creative teams to deliver relevant, targeted communications that turn customer interest into enquiries, bookings and repeat business.

Working closely with our marketing and sales teams, you’ll combine commercial thinking with hands‑on CRM platform management and campaign execution to improve customer engagement, strengthen relationships and drive measurable revenue.

A key priority will be supporting the delivery of our Salesforce migration, working with internal teams and external partners to ensure our platform, customer data and processes are set up for long‑term success.

This is an opportunity to shape how we connect with our customers, develop our CRM capabilities and make a meaningful impact on the growth of our hospitality business.

What You’ll Do

• Lead our CRM strategy and customer journeys: Develop and deliver a CRM communications plan aligned with our hospitality sales calendar, priority events and wider marketing activity. Create targeted journeys for corporate and individual customers, identifying opportunities to improve lead nurturing, retention, cross‑selling and re‑engagement.
• Lead email and customer messaging activity: Own the planning, targeting, scheduling, testing and performance of email, SMS and WhatsApp campaigns. Work closely with our content and creative teams, who will develop the messaging and assets, to ensure communications reach the right audiences at the right time. Build and optimise automated journeys, continually improving engagement, conversion and deliverability.
• Support our Salesforce migration and platform development: Coordinate marketing requirements, project milestones, testing and launch readiness with internal stakeholders and external implementation partners. Help ensure the platform supports effective segmentation, automation, reporting and integration with sales processes, taking day‑to‑day ownership of its marketing capabilities following launch.
• Manage customer data and audience segmentation: Maintain a high‑quality, well‑organised customer database, supporting data cleansing, segmentation, lead capture and database growth. Develop audiences based on customer interests, behaviour and purchase history, ensuring communications respect customer preferences, consent and relevant data protection requirements.
• Measure performance and drive improvements: Monitor campaign effectiveness, customer engagement, enquiries, bookings and revenue generated through CRM activity. Work closely with sales to improve reporting and attribution, using insights, testing and competitor activity to identify opportunities for better performance and more efficient processes.

What We’re Looking For

• CRM and email marketing experience: Practical experience managing CRM and email marketing programmes, with a strong understanding of campaign planning, audience segmentation, automated journeys, customer engagement and performance optimisation. Comfortable working with content and creative teams to bring campaigns to life.
• Platform and project management skills: Experience contributing to or leading a CRM or email marketing platform migration, with the ability to coordinate stakeholders, manage competing priorities and translate business needs into practical solutions. Familiarity with Salesforce Marketing Cloud or a comparable platform would be valuable.
• A data‑led, commercially focused approach: Confidence analysing campaign performance, identifying improvements and connecting marketing activity to customer enquiries, bookings and sales outcomes.
• Strong attention to detail and technical understanding: A good understanding of customer data management, consent and preferences, email deliverability and marketing automation, alongside the ability to manage campaigns accurately and efficiently.
• A collaborative and proactive mindset: Strong organisational and communication skills, with the ability to balance longer‑term projects with day‑to‑day campaign delivery. Experience with SMS or WhatsApp marketing, or within hospitality, live events, sport, music, entertainment or another B2B/B2C environment, would be an advantage.

What We Offer

• Hybrid working pattern of 3 days a week from our Aldwych House office
• 25 days holiday plus bank holidays
• Private healthcare, Gymflex, enhanced parental leave & cycle to work scheme benefits amongst many others
• Excellent office environment; we’re dog friendly, offer company and departmental social events and breakfast, drinks and snacks in the office

Every great sports team, band or squad is made stronger by people who bring different experiences, perspectives and strengths. Research suggests that women and people from underrepresented backgrounds are less likely to apply for a role unless they meet every requirement. We don't expect you to tick every box so if you're excited by the opportunity, believe you can make a difference and are ready to learn and grow with us, we'd love to hear from you.

THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.