CRM Marketing Executive (B2B)

THG Ingenuity; Manchester; On-site; GBP 25,000 - 45,000; Full time

Job summary

An established industry player is seeking a detail-oriented CRM Marketing Executive to enhance B2B email marketing efforts. This role involves creating and optimizing email campaigns, managing CRM data, and leveraging data-driven insights for improved lead conversion rates. The ideal candidate will thrive in a dynamic environment, collaborating with various stakeholders to ensure targeted and effective communications. Join a forward-thinking company that values innovation and offers a supportive atmosphere for professional growth. If you're passionate about marketing and eager to make a significant impact, this opportunity is perfect for you.

Benefits

25 days annual leave plus bank holidays

Birthday off

Enhanced maternity and paternity pay

Up to 10 days compassionate leave

Access to in-house GP

State-of-the-art on-site gym

Subsidised bus pass

Up to 50% staff discount on THG brands

Referral bonus up to £1000

Anniversary gifts

Qualifications

• Proven experience in B2B email marketing and automation.
• Strong copywriting skills and ability to manage CRM data.

Responsibilities

• Create and manage impactful B2B email marketing campaigns.
• Monitor and report on email campaign performance and metrics.

Skills

Email Marketing

Marketing Automation

CRM Management

Copywriting

Data Analysis

GDPR Compliance

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

Zoho

Salesforce

HubSpot

Dynamics

Job description

THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment.

Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.

Location: ICON, Manchester

Reports to: Senior Digital Marketing Manager

About the role

We are seeking a skilled and detail-oriented CRM Marketing Executive to create, manage, and optimise impactful B2B email marketing campaigns through our marketing automation platform. The ideal candidate will have expertise in developing engaging email content, designing automated nurture journeys, managing CRM contact data, and using data-driven insights to enhance lead conversion rates.

This role is pivotal in driving marketing campaign excellence, ensuring all communications are targeted, relevant, and aligned with our marketing objectives.

Responsibilities:

Email Marketing and Automation

• Create compelling email marketing campaigns, including copywriting, content creation, and layout design.
• Build and optimise automated lead nurture journeys to improve prospect engagement and conversion.
• Coordinate, design, and distribute the monthly email newsletter, collaborating effectively with internal stakeholders to ensure content accuracy and relevance.
• Maintain and continually refine marketing automation workflows to maximise efficiency and effectiveness.
• Ensure compliance with GDPR and other relevant data protection regulations across all email marketing activities.
• Liaise with external CRM support partners for technical enhancements and email platform improvements as necessary.
• Produce and maintain best practice documentation and training materials related to email marketing and automation.

CRM Data Management

• Manage and maintain contact data within the CRM to ensure accuracy, completeness, and data hygiene.
• Regularly cleanse and segment CRM contact data to support targeted and effective email marketing campaigns.
• Collaborate with internal teams to ensure CRM data quality supports broader business and reporting requirements.

Reporting and Analytics

• Monitor, analyse, and report on email campaign performance and lead generation metrics.
• Provide actionable insights and recommendations for ongoing email campaign optimisation.
• Contribute to regular marketing performance reports with detailed analysis of email effectiveness and ROI.

Requirements:

• Proven experience in email marketing and marketing automation within a B2B context.
• Experience managing and maintaining CRM contact data to support targeted marketing campaigns.
• Demonstrable expertise in designing, building, and optimising email campaigns and nurture journeys.
• Proficiency with marketing automation platforms (e.g. Zoho, Salesforce, HubSpot, Dynamics).
• Strong copywriting skills and experience creating compelling B2B content.
• Understanding of GDPR compliance and data protection best practices.
• Experience collaborating with internal teams and external partners to deliver coordinated campaigns.
• Excellent organisational skills, attention to detail, and ability to manage multiple projects simultaneously.

Preferred:

• Experience in a professional services or technology-driven environment.
• Exposure to generative AI tools (e.g. ChatGPT) for creation and optimisation of marketing content.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG Ingenuity is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG Ingenuity is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG Ingenuity please contact one of our Talent team to discuss further.

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