CRM Marketing Exec

Whitbread; Dunstable; Hybrid; GBP 31,000 - 41,000; Full time

Job summary

An established industry player is seeking a CRM Marketing Executive to support the CRM Marketing Manager. This role involves owning CRM workflows and deploying multi-channel activities to enhance customer engagement and revenue. You'll work with data to create targeted campaigns and ensure efficient delivery of CRM activities. This is a fantastic opportunity for someone eager to grow in a dynamic marketing environment. If you are passionate about CRM and marketing, this role offers a chance to make a significant impact in a vibrant team.

Benefits

Annual performance bonus

Individual BUPA healthcare

Discounts on Premier Inn stays

Discounts on restaurant brands

Qualifications

• 1-2 years’ experience in marketing/customer-focused environments.
• Experience in CRM systems and campaign analysis.

Responsibilities

• Create and maintain targeted CRM workflows and automated activities.
• Ensure efficient delivery of CRM activities and system integration.

Skills

CRM using Adobe Campaign

Campaign analysis

Marketing principles

Customer-focused environments

Campaign proposition briefing

Job description

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Job title: CRM Marketing Executive

Intro: Directly supporting the CRM Marketing Manager, the role of the CRM Executive is to own CRM workflows and the deployment of multi-channel CRM activity across service, transactional, and automation activities. To support business requirements for customer engagement and revenue. They are also required to support briefing and activity design processes.

Salary:

£31,000 - £41,000 DOE

Location:

Whitbread Court, Dunstable, LU5 5XE. We offer flexible working and require you to be in the office at least 3 days per week.

Why You’ll Love It Here:

• Bonus: Enjoy an annual Whitbread performance incentive worth up to 10% of base salary
• Healthcare: Individual BUPA healthcare
• Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands

Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/

What You’ll Do:

• Brief, build, and broadcast Premier Inn CRM service and automated activity by creating highly targeted workflows using segmentations and data to enhance customer experience.
• Test, check, and integrate all creative and data considerations for campaigns to ensure system and process integration.
• Ensure efficient delivery of CRM activities, utilizing existing and new system capabilities.
• Create and maintain triggered transactional communications.

What We Need:

• Experience in CRM using Adobe Campaign or other CRM systems.
• Experience of campaign analysis.
• 1-2 years’ experience in marketing/customer-focused environments with understanding of marketing principles and CRM.
• Experience in campaign proposition briefing and development.

Join Our Commercial Team at Whitbread:

Our brands speak for themselves, thanks to the creativity and innovation of our Marketing team. From producing branded adverts to promoting new launches and digital campaigns, we use insight, data, and strategy to elevate our brands and attract guests.

We value diversity and are committed to inclusion. We encourage applications from under-represented groups, including women, ethnic minorities, people with disabilities, and members of the LGBTQ+ community. We support flexible and part-time working where possible.

Job ref: 64130-4492

Advertised: 24 Apr 2025

Seniorities and Employment Details:

• Seniority level:

  Entry level

• Employment type:

  Full-time

Job function and Industry:

• Job function:

  Business Development and Sales

• Industries:

  Hospitality