CRM Marketing Exec

Whitbread; Cambridgeshire and Peterborough; Hybrid; GBP 31,000 - 41,000; Full time

Job summary

Join a forward-thinking company as a CRM Marketing Executive, where you'll be at the forefront of enhancing customer engagement through innovative multi-channel CRM strategies. In this exciting role, you will support the CRM Marketing Manager by owning workflows and deploying impactful campaigns. With a focus on creativity and data-driven insights, you will play a vital role in ensuring seamless integration of systems and processes. This dynamic environment offers the opportunity to work closely with various teams, making your mark in a company that values diversity and inclusivity while providing flexible working options.

Benefits

Annual performance bonus up to 10%

Individual BUPA healthcare

Up to 60% discount on Premier Inn stays

25% discount on Restaurant brands

Qualifications

• Experience in CRM using Adobe Campaign or other CRM systems.
• Understanding of marketing principles and CRM.

Responsibilities

• Brief, build and broadcast Premier Inn CRM service and automated activity.
• Ensure efficient delivery of CRM activities.

Skills

CRM Experience

Campaign Analysis

Marketing Principles Understanding

Adobe Campaign

Education

1-2 years experience in marketing/customer focused environment

Tools

Adobe Campaign

Job description

Job title: CRM Marketing Executive

Intro:

Directly supporting the CRM Marketing Manager, the role of the CRM Executive is to own CRM workflows and the deployment of multi-channel CRM activity across service, transactional and automation activities. To support business requirements for customer engagement and revenue. They are also required to support briefing and activity design processes.

Salary:

£31,000 - £41,000 DOE

Location:

Whitbread Court, Dunstable, LU5 5XE. We offer flexible working and require you to be in the office at least 3 days per week

Why you’ll love it here:

• Bonus: Enjoy an annual Whitbread performance incentive worth up to 10% of base salary
• Healthcare: Individual BUPA healthcare
• Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands

Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/

What you’ll do:

• To brief, build and broadcast Premier Inn CRM service and automated activity by creating highly targeted workflows using segmentations and data to enhance customer experience.
• Responsibility for testing, checking and integrating all creative and data considerations for all campaigns so that all systems and processes work together.
• Responsible for ensuring efficient delivery of CRM activities, utilising existing and new system capabilities
• To be responsible for creating and maintaining the triggered transactional comms

What we need:

• Experience in CRM using Adobe Campaign or other CRM systems
• Experience of campaign analysis
• 1 or 2 years’ experience in marketing/customer focused environment with understanding of marketing principles and CRM
• Experience of campaign proposition briefing and development ways of working

Be part of our Commercial Team at Whitbread

Our brands speak for themselves, but that’s down to the work that our Marketing team put in. Creativity and innovation allow us to elevate our brands, gain new guests and keep our regulars coming back for more. From producing branded adverts that showcase our ever-changing hotel rooms, right through to promoting new launches, B2B and collaborating with Media agencies to deliver different digital campaigns, you’ll be there using insight, data and strategy to get our brands noticed.

………………………………………………………

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcome your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as lesbian, gay, bi, trans, and non-binary or those who use a different LGBTQ+ term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this.