CRM & Marketing Analytics Lead – B2B FinServ

Key Group; Rishton; Presencial; GBP 45 000 - 70 000; Tempo integral

Resumo da oferta

Key Group in Preston, Lancashire, is seeking an experienced Marketing CRM & Analytics Manager for a 12-month FTC. You will define and deliver the CRM and audience engagement strategy, develop adviser journey strategies, and lead data-driven marketing initiatives across Sales, Product and Data teams.

You will design segmentation and personalisation programs, drive marketing automation, and establish measurement frameworks to optimise campaign performance in a regulated, financial services context.

Qualificações

• Proven experience developing and delivering CRM strategy or customer engagement strategy within a B2B environment.
• Strong experience building and managing CRM roadmap development programmes.
• Experience creating segmentation and personalisation strategies that drive measurable business outcomes.
• Understanding of marketing automation platforms and automated nurture programmes.
• Experience using CRM and marketing analytics to deliver data-led marketing recommendations.
• Proven ability to establish measurement frameworks and optimise campaign performance.
• Strong stakeholder management skills with the ability to influence and collaborate across multiple business functions.
• Knowledge of acquisition, engagement and nurture strategies across the customer lifecycle.
• Experience within B2B financial services or another regulated marketing environment would be highly advantageous.
• Strong analytical and commercial mindset with excellent communication and presentation skills.

Responsabilidades

• Define and own the CRM strategy, customer engagement strategy and CRM roadmap for adviser marketing activity.
• Develop and implement lifecycle marketing strategies that support acquisition, engagement, retention and nurture objectives.
• Design and optimise adviser journey strategies, ensuring communications are relevant, timely and aligned to business priorities.
• Lead segmentation and personalisation strategies to improve audience targeting and campaign effectiveness.
• Translate business objectives into clear CRM requirements and prioritised delivery plans.
• Partner with Sales, Product, Change and Data teams to deliver integrated CRM and marketing automation initiatives.
• Oversee campaign planning, execution, testing and optimisation, ensuring continuous improvement through data and insight.
• Establish measurement frameworks, KPIs and reporting to evaluate campaign effectiveness and customer engagement.
• Identify opportunities for CRM platform development and capability enhancement.
• Support the ongoing development of marketing analytics, ensuring insights are converted into actionable commercial recommendations.
• Champion best practice in data led marketing and adviser engagement within a regulated environment.
• Provide strategic guidance on CRM transformation initiatives and future capability requirements.

Conhecimentos

CRM strategy

Lifecycle marketing

Segmentation

Personalisation

Marketing automation

Marketing analytics

Stakeholder management

Acquisition & nurture

Communication

Ferramentas

CRM platforms

Descrição da oferta de emprego

Key Group in Preston, Lancashire, is seeking an experienced Marketing CRM & Analytics Manager for a 12-month FTC. You will define and deliver the CRM and audience engagement strategy, develop adviser journey strategies, and lead data-driven marketing initiatives across Sales, Product and Data teams.

You will design segmentation and personalisation programs, drive marketing automation, and establish measurement frameworks to optimise campaign performance in a regulated, financial services context.