CRM Manager - Maternity cover 12 month FTC

Pacific Coast Marine Windshields; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading houseware brand is seeking a CRM/Email Manager for a 12-month maternity cover. This role involves managing email marketing strategies, customer retention, and data analysis to enhance customer engagement and revenue. The ideal candidate will have a strong analytical mindset and experience in similar roles. Join a dynamic Ecommerce team with a hybrid working model and enjoy competitive benefits.

Benefits

Competitive salary and holiday allowance

Pension contribution

Exclusive staff discount

24/7 healthcare appointment support

Hybrid working

External private employee wellbeing support

Access to Perkbox

Volunteer days

Team recognition scheme

Training and development opportunities

Qualifications

• 3+ years’ experience in a similar CRM role.
• Experience managing email marketing and loyalty programmes.

Responsibilities

• Oversee retention strategy and manage email marketing.
• Analyze customer data and optimize loyalty programme.

Skills

Analytical mindset

Presentation skills

Tools

Ometria

Attentive

Yotpo

Job description

At Joseph Joseph,

we love solving everyday problems through intelligent design to create distinctive, functional products that are a pleasure to own and use. We are one of the world’s leading houseware brands with a global presence spanning over 100 countries, available in most major department stores and independent houseware stores worldwide, as well as our rapidly growing ecommerce channel.

We are looking for a talented CRM/Email Manager to join the Ecommerce Team on a maternity cover 12-month fixed-term contract. Reporting directly to the Head of Digital Marketing & CRM, you will also be responsible for the day-to-day management of the Email Marketing Executive.

What you will be doing:

1. Oversee the retention strategy to achieve customer retention targets and increase revenue from existing customers through effective CRM strategy, channel execution, and understanding of current customer behavior.
2. Manage the company’s loyalty programme—management, analysis, and optimization.
3. Own and manage the email marketing strategy—planning, overseeing briefing, creative and A/B testing plans, reporting, and driving performance through broadcast and lifecycle journey-building.
4. CRM customer data reporting and analysis—tracking shopping behavior of new and existing customers, building weekly, monthly, and yearly reports with actionable insights.
5. Own and manage the SMS marketing strategy—planning, A/B testing, reporting, driving performance, and managing spend.
6. Grow the database using paid and organic tools, e.g., Meta lead generation, website data capture including popups, Preference Centre, and brand-led data capture initiatives.
7. Customer segmentation—segmenting the base to ensure optimal and efficient targeting and retargeting across all channels.
8. Work closely with the Ecommerce, Brand, and Digital Design teams on campaign planning, briefing, and execution.
9. Manage relationships with our ESP (Ometria), SMS provider (Attentive), and loyalty provider (Yotpo).

What we need from you:

• Analytical mindset and comfort working with customer data.
• 3+ years’ experience in a similar CRM role.
• Experience managing email marketing for a similar-sized business.
• Experience managing a loyalty programme for a similar-sized business.
• Competent presentation skills and ability to present to the wider team regularly.
• Understanding of current GDPR compliance regulations.
• Experience with Ometria (preferred).
• Experience with Attentive (preferred).
• Experience with Yotpo (preferred).

What you will get from us:

• Competitive salary and holiday allowance.
• A pension contribution.
• An exclusive staff discount.
• 24/7 healthcare appointment support.
• Hybrid working—3 days in the office and 2 days from home, with flexible start/finish times.
• External private employee wellbeing support.
• Access to Perkbox.
• Volunteer days.
• Team recognition scheme.
• Training and development opportunities.

Team: Ecommerce

Locations: London, Remote

Status: Hybrid