CRM Manager (In-house)

JR United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

A fast-scaling tech business is seeking a CRM Manager to lead their CRM strategy across UK and European markets. The role involves managing customer journeys, delivering data-driven campaigns, and ensuring effective CRM system operations. This position is ideal for someone who combines creativity with technical insight in a high-growth environment.

Qualifications

• Experience in B2C and B2B CRM strategies.
• Strong knowledge of CRM best practices.
• Ability to manage integrations with platforms.

Responsibilities

• Lead CRM campaigns across consumer audiences.
• Manage onboarding and lifecycle journeys.
• Ensure CRM activity drives customer experience.

Skills

CRM strategy

Lifecycle marketing

Data-driven campaigns

Stakeholder management

Personalised marketing

Tools

HubSpot

Braze

Job description

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Braver is working with a fast-scaling tech business that’s transforming how people move things — locally and internationally. They’re looking for a CRM Manager to lead and evolve their CRM strategy across the UK and European markets, playing a key role in driving both customer growth and experience.

The successful candidate will take ownership of CRM initiatives across the full customer lifecycle — from conversion and onboarding to retention — and bring ideas to life through creative, data-driven campaigns. With hands-on experience in platforms like HubSpot or Braze, they’ll be confident in delivering personalised journeys at scale while keeping CRM systems optimised and efficient.

This is an ideal opportunity for someone who enjoys blending creativity with technical insight, and is excited by the pace and potential of a high-growth environment.

Key responsibilities include:

• Leading CRM campaigns across both consumer audiences and the company’s partner network
• Owning onboarding and lifecycle journeys to support job conversions across UK and international markets
• Evolving CRM segmentation to deliver relevant, timely and personalised messages
• Creating engaging campaigns in collaboration with Brand, Performance and Partnerships teams
• Ensuring CRM activity drives both a strong customer experience and measurable commercial outcomes, in close partnership with product, data and finance teams
• Managing CRM tools and processes across all touchpoints (email, SMS, WhatsApp and web), ensuring smooth delivery and system health
• Supporting the technical side of CRM, including deliverability, IP warming and platform integrations

The ideal candidate will have:

• Experience delivering both B2C and B2B CRM strategies, ideally within a digital-first or marketplace business
• Strong knowledge of lifecycle marketing, CRM best practices and platforms such as HubSpot or Braze
• A technical mindset, with the ability to troubleshoot deliverability issues and manage integrations with platforms like Meta
• A commercial approach and the ability to measure the impact of CRM on revenue, retention and growth
• Confident communication and stakeholder management skills, with the ability to work cross-functionally
• The ability to balance an organised campaign calendar with agility to seize reactive opportunities
• A passion for personalised marketing, with a focus on building journeys that feel like 1:1 conversations

Diversity, Equity & Inclusion

This business is committed to building an inclusive and diverse workplace where every voice is heard, every perspective is valued, and every individual has the opportunity to thrive. Applicants from all backgrounds are warmly encouraged to apply.