CRM Manager (12 Month FTC)

RVU Co UK; Fleet; On-site; GBP 48,000 - 60,000; Full time

Benefits offered by this job

10% discretionary yearly bonus

Hybrid work with 2 in-office days

Employer matching pension up to 7.5%

£300 work-from-home budget

Enhanced family leave policy

Job summary

RVU Co UK in Fleet is seeking a CRM Manager for a 12-month fixed-term contract to shape and implement our CRM strategy across Email, SMS and Push. You will manage automated journeys, campaigns, and performance reporting, driving customer engagement and repeat business.

The role requires strong experience with Braze, Google Analytics, and Power BI, and offers hybrid working with 2 days in the Fleet office, collaborating with stakeholders across the business.

Qualifications

• Proven experience using customer engagement platforms.
• Ability to build automated multi-channel journeys.
• Experience with Email, SMS and Push campaigns.
• Strong data management, analysis and reporting skills.
• Experience with Braze and AI-enabled processes.
• Experience in insurance market is a plus.

Responsibilities

• Support the CMO to create a strategic CRM vision.
• Implement automated customer journeys across channels.
• Deploy and optimise tactical campaigns across Email, SMS, and push.
• Measure performance and report on campaigns weekly and monthly.
• Collaborate with internal and external stakeholders.
• Target the right users with timely messaging.
• Improve performance and optimise targeting and rewards for customers.

Skills

Multi-channel campaigns

Braze

Automation workflows

Email campaigns

SMS campaigns

Push notifications

Data analysis

Google Analytics

Power BI

Stakeholder management

Cross-functional collaboration

Planning & organisation

Tools

Braze

HTML email coding

Google Analytics

Power BI

Job description

CRM Manager (12 Month FTC)

Department: Marketing

Employment Type: Fixed Term Contract

Location: Fleet

Description

Hybrid: 2 days per week in our Fleet office

Tempcover is at the forefront of the fast-growing world of short-term insurance. Our mission is to make car insurance flexible, quick, and easy for drivers. We’ve sold millions of policies that have helped drivers get where they need to go, but we’re not finished there. We’re growing our team to help us continue in that mission. If you are extraordinary at what you do and want to be a part of a rapidly growing business at the cutting edge of the InsureTech industry, we would love to hear from you!

This is an exciting opportunity for a CRM Manager to join us at Tempcover on a 12-month fixed-term contract, covering parental leave within the team. You'll shape and implement our CRM strategy, sending communications that are clear, build confidence and increase awareness of our products - keeping customers engaged and bringing them back to us whenever they next need cover.

Temporary motor insurance is naturally a repeat-purchase product, so a big part of the role is driving our Returning Customers programme, alongside communications for our newer product lines (including Breakdown Cover).

The role is ideal for candidates that have experience with Braze and have a proven track record of creating and articulating CRM strategies that drive positive performance, delivering successful campaigns across numerous channels including Email, SMS and Push Notifications.

We're looking for an experienced CRM Manager who's passionate about their craft and wants to build on an already successful foundation, taking us into new and exciting areas.

What you'll be doing

• Supporting our CMO to create a strategic vision
• Implementing automated customer journeys across multiple channels
• Deploying tactical campaigns
• Measuring and reporting on performance across multiple campaigns and CRM programmes on a weekly and monthly basis, including how we’re pacing vs forecast
• Working with a broad range of stakeholders inside and outside the team
• Ensuring we target the right users at the right time with the right message
• Improve performance
• Optimise the best ways to target, and reward, existing customers - whether it's via email, SMS or push notifications

What we're looking for

Essential:

• A long track record of successfully using Customer Engagement Platforms
• Ability to create automated multi-channel user journeys and complex workflows to support objectives of improving engagement and conversion
• Experience building Email, SMS and Push Notification campaigns
• Good understanding of data management, analysis and reporting, both within the CEP and tools such as Google Analytics and Power BI
• Ability to leverage AI to streamline processes and enhance your outputAbility to build strong working relationships with key stakeholders across the business to deliver timely and effective campaigns
• Strong planning and organisational skills, with a proven ability to work to strict deadlines and manage multiple channels and campaigns simultaneously

• Experience using Braze
• Knowledge of automated lifecycle programmes, dynamic content, testing methodologies and inbox placement
• Basic email HTML coding experience
• Experience working within the insurance market
• Experience using Claude AI assistant.

You don’t need to tick off everything on this list - so don’t let that hold you back from applying. We want to make sure you’re learning plenty during your time with us!

What we offer

We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to:

• 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
• A hybrid working approach with 2 in-office days per week and up to 22 working days per year to "work from anywhere"
• Employer matching pension contributions up to 7.5%
• A one-off £300 "work from home" budget to help contribute towards a great work environment at home
• Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life
• 25 days holiday (increasing with years of employment to 30 days) + 2 days "my time" per year
• Private medical cover, critical illness cover, and employee assistance programme
• A healthy learning and training budget
• Electric vehicle and cycle to work schemes
• Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.