CRM Manager

JR United Kingdom; West Midlands Combined Authority; On-site; GBP 45,000; Full time

Job summary

A growing retail company is seeking new CRM talent to join their marketing team in Birmingham. This role focuses on leading email marketing campaigns and customer lifecycle management, ideal for those looking to advance their career in a supportive and collaborative environment. The position offers a competitive salary of up to £45,000, with a flexible work-from-home arrangement.

Qualifications

• Prior CRM experience across email marketing and customer lifecycle marketing.
• Previous retail experience is desirable.
• Attitude is important; proactive and collaborative team player.

Responsibilities

• Lead CRM communications primarily across email marketing.
• Help with customer segmentation for personalized campaigns.
• Nurture customers through their lifecycle.

Skills

CRM experience

Email marketing

Customer lifecycle marketing

Customer segmentation

Job description

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Propel is collaborating with a growing retail company to find new CRM talent to help fuel their growth and customer-centric objectives.

The Company

• A retailer and service provider, this company is highly focused on offering the best to their customers, whichever channel they come through.
• Their marketing team is crucial to ensuring clear customer communications and timely offers that are personalised and tailored to suit their audience.
• They now have an opportunity for new CRM talent to join the team and help them drive solid email marketing campaigns across a nurtured customer lifecycle.

The Opportunity

• Join a successful marketing team to lead on CRM communications, primarily across email marketing but may also include other common channels
• Help with customer segmentation for personalisation and tailored campaigns to customers
• Nurture customers across their lifecycle, from acquisition welcome journeys to seasonal campaigns like Christmas and retaining customers to the brand
• Be part of a collaborative, low-ego team where everyone has the customer at the core of everything, and every idea is welcome.

Requirements:

• Prior CRM experience across email marketing and customer lifecycle marketing
• Previous retail experience is very desirable, or a similar customer-centric industry
• Attitude is super important - this is a lovely team of people who are proactive, they roll their sleeves up and dive into their work head first! Everyone is supportive, collaborative, and along for the journey of reaching the team's objectives.

Practical Info:

• Location: Birmingham area
• WFH: office 3 days, home 2 days
• Compensation: up to £45,000 DOE

In summary, whether you're currently a senior executive looking for a step-up into a manager role, or if you're already a manager and fancying a new challenge, this opportunity could suit applicants at different stages of their career, so please submit your CV or reach out to the team directly for more information!