CRM Manager

Chemist4U; Skelmersdale; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading online pharmacy in the UK is seeking a CRM Manager to enhance customer experiences and drive marketing strategies. The role involves working closely with internal teams to develop compelling communications and utilizing advanced tools to target audiences effectively. Candidates should have a strong background in CRM and digital marketing, particularly with Braze, as well as excellent communication and project management skills.

Benefits

Regular company events

Company pension scheme

Employee & NHS discounts

Free parking

Funded training

25 days holiday

Funded gym membership

Wellness programmes

Qualifications

• Proven experience in email marketing and CRM management using Braze.
• Minimum 5 years in digital marketing focused on CRM strategies.
• Experience with SMS, Whatsapp, and push notifications.

Responsibilities

• Develop and execute CRM and email marketing strategies using Braze.
• Build and refine SMS and push notification campaigns.
• Produce reports within Braze to track performance.

Skills

Email marketing

CRM management

Audience segmentation

Analytical skills

Project management

Communication

Job description

CRM Manager

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Builds and optimises customer experiences that convert and retain

About Chemist4U

Chemist4U is proud to be one of the UK's largest online pharmacies, processing over 180,000 prescriptions a month. We’re committed to making healthcare affordable, accessible, and convenient for everyone.

We simplify processes and medication management by leveraging cutting-edge technology and empowering our team. Whether through seamless online services or expert support, we ensure reliable and hassle-free healthcare so our customers can focus on their well-being.

As we continue to grow our digital marketing capability, we’re looking for an experienced PPC Manager to support our paid search and performance marketing strategy—driving acquisition, increasing revenue, and optimising ROI across our e-commerce and prescription-based services, including regulated products such as weight loss medication.

About the Role

Working closely with the Content, Design, and wider Marketing teams, you’ll ensure that every customer communication feels personal, supportive, and in line with our mission to simplify the medication journey.

We’ve recently migrated to Braze, and your expertise will be vital in helping us unlock the full potential of the platform—whether that’s through sophisticated audience targeting, creative campaign execution, or insightful reporting.

You’ll lead on the key area of business revenue: weight loss. You’ll work on Chemist4U and myBMI UK & Ireland brands.

Key Responsibilities

• Work with the Head of CRM and CRM Executive to develop and execute customer-focused CRM and email marketing strategies, using Braze to deliver communications that resonate and reassure.
• Build and refine SMS and push notification campaigns to complement our email efforts, ensuring consistent and cohesive messaging across every touchpoint.
• Share your Braze expertise with the wider team, helping us grow our understanding and capabilities within the platform.
• Use our audience personas and rich data sources to segment, target, and personalise campaigns—showing each customer that we understand their health needs and concerns.
• Confidently produce clear, actionable reports within Braze, working alongside our Head of Data & Analytics to track performance and highlight opportunities for growth.
• Oversee email and SMS campaign content, including design, copywriting, and A/B testing, to drive high open and click-through rates. You’ll have the support of our content team.
• Work closely with the wider Marketing team to ensure CRM campaigns align with our broader messaging, values, brand guidelines and goals.

Who We’re Looking For

• Proven experience in email marketing and CRM management, with hands-on experience using Braze.
• At least 5 years in digital marketing, focusing on CRM strategies and audience segmentation.
• Experience with CRM channels, including email, SMS, Whatsapp and push notifications.
• Analytical mindset—comfortable turning data into insights that support health-focused communications.
• Strong project management skills, able to prioritise and collaborate across teams.
• Confident communicator, able to work closely with internal teams and external partners to support our shared mission.
• Committed to staying current on CRM best practices, always looking for ways to innovate and improve.

Why Join Us?

A chance to help make healthcare simpler and more reassuring for people across the UK.

Be part of a team that values collaboration, positivity, integrity, growth, and customer centricity—where your ideas and expertise will make a real difference.

Enjoy the support of a team that believes in investing in people and technology.

• Regular company events
• Company pension scheme
• Employee & NHS discounts
• Free parking
• Funded training
• 25 days holiday, moving to 28 after long service.
• Funded gym membership
• Wellness programmes

Ready to Join Us?

If you’re passionate about using CRM to help people feel better, sooner, we’d love to hear from you. Apply today and join our mission to bring trusted care and convenience to every doorstep. Not sure you have the skills or experience necessary? We’d still encourage you to apply!

Job Title: CRM Manager

Location: 1 Penketh Place, Skelmersdale / Hybrid (1 day a week at home)

Job Type: Full-time, Permanent

Reports to: Head of CRM

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

• Industries

  Retail

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