CRM Manager

CPI SELECTION; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

An established industry player in the Family Fun Leisure sector is seeking a dynamic CRM Manager to enhance customer engagement through data-driven marketing strategies. In this pivotal role, you will harness first-party customer data to craft personalized communications and targeted campaigns that elevate the customer experience. With a hybrid working model, this position allows you to balance office collaboration with remote flexibility. If you have a passion for customer marketing and a knack for leveraging technology to drive brand loyalty, this opportunity is perfect for you.

Qualifications

• 3+ years in Customer Marketing or CRM with proven engagement and retention success.
• Expertise in email marketing tools and building automated workflows.

Responsibilities

• Leverage customer data for personalized communications and engagement campaigns.
• Analyze customer journeys to enhance experiences and drive brand loyalty.

Skills

Customer Marketing

CRM Proficiency

Email Marketing

Marketing Automation

Content Creation

Data-Driven Decision Making

Customer Journey Mapping

Leadership

Performance Tracking

Tools

Dot Digital

Job description

Job Description

My client within the Family Fun Leisure Industry are looking for a CRM Manager to join their Marketing team in London

In this role, you’ll be responsible for collecting and leveraging first-party customer data to deliver seamless, personalised communications.

Using data and technology, you’ll develop targeted engagement campaigns that enhance the customer experience, drive brand loyalty, and ensure our guests keep coming back for more.

This role offers Hybrid working - 2 days in the office and 3 from home.

Skills and Experience

• 3+ years’ experience in Customer Marketing or CRM - Proven record in CRM, engagement, and retention.
• CRM & Email Marketing Proficiency - Confident in using email distribution tools, preferable Dot Digital.
• Marketing Automation & Workflow Creation - Self-sufficient in building automated workflows using DotDigital.
• Content & Copywriting Expertise - Skilled in planning and creating content for customer communications. Strong copywriting and proofreading abilities.
• Data-Driven Decision Making - Deep understanding of data compliance (including GDPR and PECR) and best practices for targeting and managing customer data effectively.
• Customer Journey Mapping & Experience Enhancement - Sharp attention to detail in analysing customer journeys and identifying opportunities for improvement.
• Leadership & Process Development - Acts as the internal expert in customer marketing, building structure and processes to drive success in this function.
• Multi-Site Leisure, Hospitality, or Entertainment Experience - Familiarity with customer engagement in fast-paced consumer environments.
• Performance Tracking & Reporting - Ability to track, measure, and report on customer behaviour and campaign effectiveness.

If interested please apply today!