CRM Manager

Stopgap Way; London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading live entertainment company is looking for an experienced CRM Manager (B2C) in London. This hybrid role involves designing and implementing a new CRM strategy, managing campaigns, and leveraging data to optimize engagement with a large customer database.

Qualifications

• Strong background in pure CRM.
• Experience managing large databases.
• Fluency in English and right to work in the UK.

Responsibilities

• Design and deliver a new CRM strategy.
• Run day-to-day CRM campaigns.
• Segment database for personalized campaigns.

Skills

CRM

Data Analysis

HTML

Stakeholder Management

Creative Mindset

Tools

Dot Digital

Job description

Experienced, data-driven, tech savvy and creative CRM Manager (B2C) needed for exciting new role in the entertainment sector. Hybrid.

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Salary: £40,000 - £50,000 per annum Location: Greater London,Central London Job Type: Permanent

Salary: £40,000 - £50,000 per annum Location: Greater London,Central London Job Type: Permanent

We're looking for an experienced consumer CRM expert to design and deliver a whole new CRM strategy for our client. You'll need to be highly proficient in CRM (emails, SMS, MMS), have strong technical skills (eg Dot Digital) and a good working knowledge of HTML. And a love of data is a must! This is a big and challenging role but also an amazing opportunity to really make your mark and grow your career.

THE COMPANY
Our client is one of the UK's leading live entertainment companies.

THE ROLE
Reporting to the Director of Marketing, this is a newly created role that will be responsible for transforming how our client runs its CRM activity. This role is both strategic and hands on: you'll be leading the CRM strategy as well as running day-to-day campaigns.

A big part of this role will be about changing how our client uses its database (currently 1m people) so they can deliver best-in-class, fully personalised CRM campaigns. This will involve devising innovative ways of segmenting the database, managing the CRM calendar to optimise engagement and reporting on performance.

YOU
We'd love to hear from you if you are/have:
- a strong background in pure CRM (rather than a generalist who's done some CRM)
- proven experience of designing and delivering a CRM strategy
- very strong data and insights experience - using data to inform strategy and deliver highly effective CRM campaigns
- experience managing large databases including segmentation and personas
- good working knowledge of HTML (but not necessarily an expert)
- strong experience of platforms such as Dot Digital
- a creative mindset and the ability to challenge the status quo (in a good way!)
- excellent stakeholder management skills - you'll be the subject expert on CRM so will be the key point of contact for various colleagues and partners at all levels
- a background in consumer CRM eg live entertainments, leisure, hotels, large retail, sport etc

You must be fluent in English and have the right to work in the UK.

If you can tick ALL the boxes, then please apply online NOW!

NB: You must be eligible to work in the UK

If this role isn't what you are looking for, don't worry. At Stopgap we cover a wider range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity.

Marketing, Digital and Creative Recruitment
Stopgap - Talent With A Spark

Please only apply for this role if you are eligible to work in the UK.

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