CRM Manager

Restless.co; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Autonomy across the business

25 days + bank holidays

Work a week abroad

Job summary

Restless.co in London is seeking a CRM Manager to own end-to-end email marketing for multiple clients, align activity with brand tone, and drive growth.

You will build automated flows (welcome, cart, post-purchase, loyalty), plan campaigns with the creative and performance teams, and harness Antenna personas to segment audiences for measurable impact.

Qualifications

• 2–4+ years of hands-on CRM experience (agency or in-house).
• Experience owning CRM channels, not just assisting.
• Strong understanding of attribution models and how CRM fits into the marketing mix.
• Confident editing of copy and pre-send quality checks.
• Able to work with data and turn insights into action.

Responsibilities

• Own end-to-end email marketing for all Restless clients.
• Ensure CRM activity aligns with each brand's tone and improves engagement.
• Build and optimise automated flows (welcome, abandoned browse/cart, post-purchase, winback, loyalty).
• Plan and execute campaign calendars aligned with brand moments and promotions.
• Leverage Antenna personas to segment audiences by behaviour and lifecycle.
• Monitor and report on CRM performance (revenue, engagement, deliverability).
• Collaborate with paid media and analytics teams to assess impact.

Skills

CRM strategy

Email marketing

Klaviyo

Data-driven

Cross-functional collaboration

Tools

Klaviyo

Job description

London

• Hybrid

CRM ManagerWe are looking for a CRM manager who can define the value proposition for CRM and the role it plays in the broader marketing mix and then activate a plan to grow our clients businesses.We usually respond within a weekRestless: The AI Marketing CompanyAI is transforming how brands understand audiences, craft messages and scale their business. Restless is dedicated to helping businesses harness that power. Most agencies are forcing AI into the same old workflows. Founded in 2026 we have built this agency with AI at our core. We have built a whole new model for creative intelligence to transform our clients businesses. Antenna, our own platform, maps your audience across the internet, reading contextual and conversational signals alongside creative performance data. It builds rich, evidence-backed profiles of your current and future customers. We are a senior team of social and performance experts, backed by our own proprietary software, with one focus: growing our clients business faster than the competition.

Role: CRM Manager

As CRM Manager, you will be responsible for planning, executing, and optimising email programmes for Restless' clients. You will work closely with our creative strategy, social, design and performance teams to deliver CRM that looks great, performs, and supports wider growth goals. This is a role for someone who is hungry to learn, wants autonomy and want to build a department from scratch.

• Own end-to-end email marketing for all Restless clients
• Ensure CRM activity aligns with each brand's tone, positioning will real attention to detail
• Build and optimise automated flows (welcome, abandoned browse/cart, post-purchase, winback, loyalty, replenishment) and maintain clean lists
• Plan and execute campaign calendars aligned with brand moments, launches, and promotions
• Leverage Antenna and the personas it yields to segment audiences intelligently based on behaviour, lifecycle stage, and value
• Monitor and report on CRM performance (revenue, AOV, CVR, engagement, deliverability)
• Work with paid media and analytics teams to assess incrementality and channel impact
• QA tracking, UTM structures, and event setups in collaboration with technical teams

REQUIREMENTS

• Strong understanding of attribution models and how CRM fits into the wider marketing mix
• Confident editing copy and sense-checking creative before send
• 2–4+ years of hands‑on CRM experience (agency or in‑house)
• Experience with Klaviyo given it is the primary platform of choice for our clients
• Proven experience owning CRM channels, not just assisting
• Comfortable working with data and turning insights into action
• Organised, detail-oriented, and comfortable managing multiple clients
• Commercially minded with a focus on driving growth not just clicks
• Collaborative and comfortable working with creatives, strategists, and media buyers
• Curious, proactive, and keen to improve systems and processes

Live our Values

• Work Hard | We are a small company with big ambitions. It is on us to MAKE things happen. At times this can be challenging, but wow is it fulfilling.
• Be Nice | Life is too short, be nice.
• One Colony | Drop the ego. No single person sees the whole picture, and we don't pretend otherwise. We specialise, then connect — sharing what we learn quickly so the whole team gets sharper with every campaign, not just the person running it.
• Own It | We don't wait to be told, and we don't pass the problem along. If something's broken, you fix it. If something's working, you push it further. Accountability is everything.

BENEFITS

• Be part of an exciting growing business
• Have the autonomy across the business to make decisions that have real impact
• 25 days plus bank holidays
• Work a week abroad
• Regular team socials

Locations London Remote status Hybrid