CRM Manager

ThriveCart; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

ThriveCart is looking for an experienced CRM Manager to lead lifecycle and email marketing as the platform scales. You will own the strategy, design automated journeys, and use data to reduce churn while boosting engagement.

Based in London with a hybrid 3 days in the office, you will partner with Product, Marketing, and Data teams to deliver a cohesive customer experience across onboarding, activation, and renewal.

Qualifications

• Significant experience in CRM, lifecycle, or retention marketing within SaaS or subscription businesses.
• Track record of building CRM strategy — not just executing email campaigns.
• Strong understanding of subscription lifecycles and CRM's role in retention and churn reduction.
• Experience building automated journeys, behavioral triggers, and customer segmentation.
• Strong grasp of email strategy: deliverability, personalization, experimentation, and optimization.

Responsibilities

• Own and develop the CRM and lifecycle marketing strategy, focusing on engagement, retention, and churn reduction.
• Build and optimize customer journeys across onboarding, activation, engagement, retention, renewal, and win-back.
• Evolve email as a strategic channel aligned with the business and lifecycle.
• Create customer segments based on behavior, lifecycle stage, product usage, and signals.
• Design automated lifecycle programs and triggered communications to drive activation and retention.
• Partner with Product, Marketing, Customer Success, and Data to deliver a cohesive customer experience.
• Run a structured testing program across messaging, cadence, timing, segmentation, offers, and journeys.
• Identify churn signals and opportunities for targeted communication using data.
• Define and track CRM metrics: activation, engagement, conversion, retention, churn, reactivation, CLV.
• Build reporting connecting CRM activity to business outcomes.
• Improve CRM processes, technology, automation, and data capabilities to support growth.
• Ensure communications meet privacy and GDPR requirements.

Skills

CRM strategy

Lifecycle marketing

Retention marketing

Segmentation

Automation

Email marketing

Analytics

Stakeholder management

Project management

Communications

Tools

CRM platforms

Marketing automation platforms

Job description

ThriveCart is a powerful platform used by over 50,000 people worldwide to generate over $5B in sales. Included within the ThriveCart platform is a learning management system (LMS), affiliate management, cart and checkout functionality, making it a top solution for creators, coaches, consultants, and other businesses.

We integrate with everything you use and have a simple, clean UI with numerous features that allow customers to build income from existing traffic and we are the highest-converting cart for online businesses. Our business is growing, profitable, and backed by LTV SaaS Growth Funds, and we are looking to expand our footprint amongst online businesses.

Location:

The role is hybid in London, UK - 3 days in office

Job Overview:

We're looking for an experienced, strategic CRM Manager to lead the next phase of our customer lifecycle and email marketing strategy. As CRM becomes increasingly central to how we engage, retain, and grow our customer base, you'll own the development of a sophisticated strategy that moves beyond campaign-based email to data-driven customer journeys across the full lifecycle.

You'll shape how we communicate with customers from onboarding and activation through engagement, retention, renewal, and win-back — using segmentation, automation, and experimentation to ensure the right message reaches the right customer at the right moment. Retention and churn reduction are a particular focus.

This is a chance to build and evolve a high-impact CRM function, combining strategic thinking with hands-on execution.

What You'll Do:

• Own and develop the CRM and lifecycle marketing strategy, with a focus on engagement, retention, and churn reduction.
• Build and optimize customer journeys across onboarding, activation, engagement, conversion, retention, renewal, and win-back.
• Evolve email as a strategic communication channel, keeping messaging aligned with the business and customer lifecycle.
• Create customer segments based on behavior, lifecycle stage, product usage, subscription status, and other signals.
• Design automated lifecycle programs and triggered communications that drive activation, adoption, and retention.
• Partner with Product, Marketing, Customer Success, and Data to deliver a cohesive customer experience.
• Run a structured testing program across messaging, cadence, timing, segmentation, offers, and journeys.
• Use customer and product data to identify churn signals and opportunities for targeted communication.
• Define and track CRM metrics: activation, engagement, conversion, retention, churn, reactivation, and customer lifetime value.
• Build reporting that connects CRM activity to measurable business outcomes.
• Improve CRM processes, technology, automation, and data capabilities to support growth.
• Ensure customer communications meet privacy, consent, and data protection requirements, including GDPR.

What You Bring To This Role:

• Significant experience in CRM, lifecycle, or retention marketing, ideally within a SaaS or subscription business.
• Track record of building CRM strategy — not just executing email campaigns.
• Strong understanding of subscription lifecycles and CRM's role in retention and churn reduction.
• Experience building automated journeys, behavioral triggers, and customer segmentation.
• Strong grasp of email strategy: deliverability, personalization, experimentation, and optimization.
• Comfortable using customer, behavioral, and product data to inform decisions.
• Experience with CRM, marketing automation, and customer engagement platforms.
• Strong analytical skills, with the ability to turn performance data into actionable recommendations.
• Experience collaborating across Product, Customer Success, Marketing, and Data.
• Commercial mindset — understands how CRM drives retention, lifetime value, and growth.
• Strong knowledge of GDPR and best practices for customer communications in the UK and Europe.
• Excellent communication, project management, and stakeholder management skills.

Nice to Have:

• Experience in a SaaS or technology company operating a recurring subscription model.
• Experience evolving CRM strategy during a transition to or expansion of subscription-based offerings.
• Experience with product-led growth, customer activation, or usage-based lifecycle marketing.
• Experience designing churn-prevention and win-back strategies.
• Familiarity with CRM platforms and data ecosystems that enable advanced segmentation, personalization, and automation.
• Experience helping build or mature a CRM/lifecycle function as a company scales.

What Success Looks Like:

You'll turn CRM into a strategic growth and retention channel — building a clear lifecycle strategy, more sophisticated segmentation and automation, more relevant customer communications, and measurable programs that increase engagement, strengthen retention, and reduce churn.

Most importantly, you'll help define the next era of customer communication for the business: a CRM approach that is scalable, data-driven, customer-centric, and closely connected to commercial outcomes.

Learn More About ThriveCart

Our team thrives on collaboration, innovation, and continuous growth. We foster an open environment with regular knowledge-sharing sessions and encourage active participation in shaping the platform. Our values include:

• Commit to Excellence - We believe in delivering high-quality work and continuous improvement.
• User-Focused Problem Solving - Every design should contribute to solving a real problem for our users.
• Team Collaboration - We work better together, valuing input from every team member.
• Growth Mindset - We embrace challenges as opportunities to learn and grow.

Our team and product are growing rapidly- we achieved YoY growth of 64% from 2022-2023, and we're just getting started. We believe in open communication, clear goal setting, and that people do best when they have a growth mindset and want to get things done. Our team comes from diverse backgrounds and companies like Shopify, Salesforce, and BigCommerce, and we are running like an independent SaaS company within a PE fund.