CRM Loyalty Manager

JR United Kingdom; Warrington; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading company is seeking a CRM Loyalty Manager to enhance customer loyalty and retention. As a key player, you will launch a CRM system while collaborating with various departments to create a tailored loyalty program aimed at driving engagement and business growth.

Qualifications

• Demonstrated success in CRM and Loyalty Manager roles.
• Proven track record in managing effective customer loyalty programs.
• Experience in the Fuel industry is advantageous.

Responsibilities

• Lead the launch of a new CRM system and loyalty program.
• Analyze customer data and market trends to refine initiatives.
• Manage stakeholder relationships and contribute to department financial targets.

Skills

Data analysis

Customer segmentation

Performance tracking

Education

Bachelor's degree in Marketing or Business Administration

Tools

CRM platforms

Marketing automation tools

Job description

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CRM Loyalty Manager, warrington, cheshire

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Client:

We Are Adam

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

8

Posted:

07.06.2025

Expiry Date:

22.07.2025

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Job Description:

CRM Loyalty Manager

Location: Cheshire (hybrid or remote)

Salary: Up to £45k DOE

Full Time: Permanent

We are seeking a CRM and Loyalty Manager to spearhead the creation and execution of our client’s loyalty program. In this position, you'll play a key role in boosting customer loyalty, improving retention rates, and fostering repeat business. You'll collaborate closely with marketing, sales, and IT departments to deliver an exceptional loyalty program tailored for our customers.

Key Responsibilities:

• Lead the launch of a new CRM system and loyalty program.
• Analyse customer data and market trends to design and refine loyalty initiatives.
• Partner with marketing, sales, IT, and external vendors to deliver and promote an engaging program.
• Track performance metrics and adjust strategies to maximise program effectiveness.
• Manage customer data for personalised engagement and respond to loyalty-related inquiries.
• Ensure regulatory compliance and deliver regular performance reports to the Marketing Director.
• Support sales campaigns, lead generation, and identify growth opportunities.
• Stay informed on industry trends to strengthen loyalty offerings.
• Assist in meeting KPIs, improving ROI, and completing tasks assigned by the Marketing Director.
• Oversee the loyalty program budget, ensuring alignment with strategic KPIs.
• Measure and report ROI, influencing teams to prioritise loyalty initiatives.
• Manage stakeholder relationships and contribute to department financial targets.
• Collaborate with internal teams to achieve shared goals using data-driven insights.

Key Skills

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Demonstrated success in a CRM & Loyalty Manager role or similar position.
• Proven track record in designing and managing effective customer loyalty programs.
• Strong grasp of customer segmentation and targeting methodologies.
• Skilled in data analysis, performance tracking, and reporting.
• Proficient in using CRM platforms and marketing automation tools.
• Experience in the Fuel industry is advantageous.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.