CRM Loyalty Manager

JR United Kingdom; Chester; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in the UK is seeking a CRM and Loyalty Manager to drive customer loyalty and retention initiatives. In this pivotal role, you'll collaborate with marketing and sales teams to launch and manage an effective loyalty program, track performance metrics, and adjust strategies for maximum effectiveness. Successful candidates will have a background in CRM roles, strong analytical skills, and the ability to manage stakeholder relationships effectively. Join us to build a diverse and inclusive work environment where your contributions are valued.

Qualifications

• Experience in a CRM & Loyalty Manager role or similar position.
• Proven success in designing customer loyalty programs.
• Experience in the Fuel industry is advantageous.

Responsibilities

• Lead the launch of a new CRM system and loyalty program.
• Analyse customer data to design and refine loyalty initiatives.
• Manage customer data for personalised engagement.

Skills

Customer Segmentation

Data Analysis

Performance Tracking

Using CRM Platforms

Customer Targeting Methodologies

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

CRM Platforms

Marketing Automation Tools

Job description

Social network you want to login/join with:

We are seeking a CRM and Loyalty Manager to spearhead the creation and execution of our client’s loyalty program. In this position, you'll play a key role in boosting customer loyalty, improving retention rates, and fostering repeat business. You'll collaborate closely with marketing, sales, and IT departments to deliver an exceptional loyalty program tailored for our customers.

Key Responsibilities:

• Lead the launch of a new CRM system and loyalty program.
• Analyse customer data and market trends to design and refine loyalty initiatives.
• Partner with marketing, sales, IT, and external vendors to deliver and promote an engaging program.
• Track performance metrics and adjust strategies to maximise program effectiveness.
• Manage customer data for personalised engagement and respond to loyalty-related inquiries.
• Ensure regulatory compliance and deliver regular performance reports to the Marketing Director.
• Support sales campaigns, lead generation, and identify growth opportunities.
• Stay informed on industry trends to strengthen loyalty offerings.
• Assist in meeting KPIs, improving ROI, and completing tasks assigned by the Marketing Director.
• Oversee the loyalty program budget, ensuring alignment with strategic KPIs.
• Measure and report ROI, influencing teams to prioritise loyalty initiatives.
• Manage stakeholder relationships and contribute to department financial targets.
• Collaborate with internal teams to achieve shared goals using data-driven insights.

Key Skills

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Demonstrated success in a CRM & Loyalty Manager role or similar position.
• Proven track record in designing and managing effective customer loyalty programs.
• Strong grasp of customer segmentation and targeting methodologies.
• Skilled in data analysis, performance tracking, and reporting.
• Proficient in using CRM platforms and marketing automation tools.
• Experience in the Fuel industry is advantageous.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.